Citations (71)
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Nancy H. Brinson, Steven Holiday, Haseon Park & Yuanwei Lyu. (2023) Examining the effects of addressable TV advertising on children and their parents. International Journal of Advertising 0:0, pages 1-24.
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Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal. (2023) The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising 0:0, pages 1-20.
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Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders & Laura Herrewijn. (2022) Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers. Journal of Broadcasting & Electronic Media 66:2, pages 213-234.
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Lara Schreurs & Laura Vandenbosch. (2022) The Development and Validation of Measurement Instruments to Address Interactions with Positive Social Media Content. Media Psychology 25:2, pages 262-289.
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Steven Holiday & Nancy H. Brinson. (2022) The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising. Journal of Interactive Advertising 22:1, pages 75-94.
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Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2022) Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology 25:1, pages 51-81.
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Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar. (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising 43:1, pages 68-89.
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Emma Sweeney, Margaret-Anne Lawlor & Mairead Brady. (2022) Teenagers’ moral advertising literacy in an influencer marketing context. International Journal of Advertising 41:1, pages 54-77.
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Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2021) Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. Media Psychology 24:6, pages 814-846.
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Beatriz Feijoo & Charo Sádaba. (2021) Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile. Journal of Children and Media 15:4, pages 476-491.
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Chen Lou, Wenjuan Ma & Yang Feng. (2021) A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management 27:2, pages 278-305.
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Michelle R. Nelson, Rachel Powell, Gail M. Ferguson & Kathy Tian. (2020) Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica. Journal of Advertising 49:4, pages 477-494.
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Suzanna J. Opree, Siana Petrova & Esther Rozendaal. (2020) Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. Journal of Children and Media 14:2, pages 141-157.
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Brahim Zarouali, Pieter de Pauw, Koen Ponnet, Michel Walrave, Karolien Poels, Verolien Cauberghe & Liselot Hudders. (2019) Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations. Journal of Current Issues & Research in Advertising 40:2, pages 196-213.
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Yoori Hwang, Jung-Yoon Yum & Se-Hoon Jeong. (2018) What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age. Journal of Advertising 47:4, pages 347-361.
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Laras Sekarasih, Erica Scharrer, Christine Olson, Gamze Onut & Kylie Lanthorn. (2018) Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. Journal of Advertising 47:4, pages 362-377.
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Steffi De Jans, Veroline Cauberghe & Liselot Hudders. (2018) How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog. Journal of Advertising 47:4, pages 309-325.
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Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima. (2018) Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising 37:5, pages 671-697.
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Evy Neyens, Tim Smits & Emma Boyland. (2017) Transferring game attitudes to the brand: persuasion from age 6 to 14. International Journal of Advertising 36:5, pages 724-742.
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Michelle R. Nelson, Lucy Atkinson, Mark A. Rademacher & Regina Ahn. (2017) How Media and Family Build Children's Persuasion Knowledge. Journal of Current Issues & Research in Advertising 38:2, pages 165-183.
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Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali & Esther Rozendaal. (2017) Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda. Journal of Advertising 46:2, pages 333-349.
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Liselot Hudders, Veroline Cauberghe & Katarina Panic. (2016) How advertising literacy training affect children's responses to television commercials versus advergames. International Journal of Advertising 35:6, pages 909-931.
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Michelle R. Nelson. (2016) Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School. Journal of Advertising 45:2, pages 169-182.
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Articles from other publishers (48)
Rebecca Tukachinsky Forster, Megan A. Vendemia, Jessica M. Journeay & Sarah E. Downey. (2023) Mixing Parasocial Friendship With Business. Journal of Media Psychology 35:4, pages 241-252.
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Hediye AYDOĞAN & Ahmet AYHAN. (2022) An Action Research on Improving Parents’ Digital Advertising Literacy SkillsEbeveynlerin Dijital Reklam Okuryazarlığı Becerilerinin Geliştirilmesine Yönelik Bir Eylem Araştırması. Türkiye İletişim Araştırmaları Dergisi:41, pages 276-294.
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Mehmet Ali BAZ, Kadir KAPLAN & Hülya AĞIN HAYKIR. (2022) Ortaokul Öğrencilerinin Reklam Okuryazarlığı Konusundaki TutumlarıAttitudes of Secondary School Students on Advertising Literacy. İnsan ve Toplum Bilimleri Araştırmaları Dergisi 11:4, pages 1966-1982.
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Cihan BECAN. (2022) TÜKETİCİLERDEKİ REKLAM OKURYAZARLIĞI BOYUTLARININ RASYONEL VE DUYGUSAL REKLAMLARA YÖNELİK TUTUMA ETKİSİ ÜZERİNE BİR SAHA ARAŞTIRMASIA Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads. Fırat Üniversitesi Sosyal Bilimler Dergisi 32:3, pages 1195-1214.
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Delia C. Balaban, Meda Mucundorfeanu & Brigitte Naderer. (2022) The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects. Communications 47:3, pages 395-421.
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Chung-Ying Yang, Fong-Ching Chang, Ru Rutherford, Wen-Yu Chen, Chiung-Hui Chiu, Ping-Hung Chen, Jeng-Tung Chiang, Nae-Fang Miao, Hung-Yi Chuang & Chie-Chien Tseng. (2022) Excessive Gaming and Online Energy-Drink Marketing Exposure Associated with Energy-Drink Consumption among Adolescents. International Journal of Environmental Research and Public Health 19:17, pages 10661.
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Bahar TAŞAR & Seda SAKARYA. (2022) Çocukların Reklam Okuryazarlığı Ölçeği’nin geçerlik ve güvenirlik çalışmasıThe study of reliability and validity of The Children’s Advertising Literacy Scale. International Journal of Social Sciences and Education Research 8:2, pages 184-197.
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Delia Cristina Balaban, Meda Mucundorfeanu & Larisa Ioana Mureșan. (2022) Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. Media and Communication 10:1, pages 305-316.
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Luisa Zozaya-Durazo & Charo Sádaba-Chalezquer. (2022) Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms. Media and Communication 10:1.
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Hediye AYDOĞAN. (2021) The Necessity of Digital Advertising Literacy for Turkey in the 21st Century21. Yüzyılda Dijital Reklam Okuryazarlığının Türkiye İçin Önemi. Türkiye İletişim Araştırmaları Dergisi:38, pages 505-511.
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Suzanna Opree, Moniek Buijzen & Eva van Reijmersdal. (2021) Reliability and validity of children’s advertising exposure measures. Young Consumers 22:4, pages 660-674.
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Ida Darmawan, Hao Xu & Jisu Huh. (2021) Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism. International Journal of Pharmaceutical and Healthcare Marketing 15:3, pages 354-370.
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Jessica Kühn & Claudia Riesmeyer. (2021) Brand Endorsers with Role Model Function. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages 67-96.
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Claudia Riesmeyer, Amelie Hagleitner & Pauline Sawatzki. (2021) The Visual Self. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages 41-66.
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Yoori Hwang & Se-Hoon Jeong. (2021) Consumers’ Response to Format Characteristics in Native Advertising. Journal of Advertising Research 61:2, pages 212-224.
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Janine Williams, Aaron Gazley & Nicholas Ashill. (2021) Children's Perceived Value: Conceptualization, Scale Development, and Validation. Journal of Retailing 97:2, pages 301-315.
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Beatriz Feijoo, Simón Bugueño, Charo Sádaba & Aurora García-González. (2021) Parents' and children's perception on social media advertising. Comunicar 29:67, pages 99-109.
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Zuzana Hajduova, Nikoleta Hutmanova, Lubor Jusko & Ludovít Molitoris. (2021) The influence of advertising on children's buying behaviour: a case study in Slovakia. Marketing and Management of Innovations 5:3, pages 199-210.
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Steffi De Jans & Liselot Hudders. (2020) Disclosure of Vlog Advertising Targeted to Children. Journal of Interactive Marketing 52, pages 1-19.
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Zeph M. C. Berlo, Eva A. van Reijmersdal & Esther Rozendaal. (2020) Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour 19:5, pages 438-449.
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Esther Rozendaal & Bernd Figner. (2020) Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising. Journal of Media Psychology 32:3, pages 107-118.
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Eva A. van Reijmersdal & Sophia van Dam. (2020) How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion. Journal of Youth and Adolescence 49:7, pages 1531-1544.
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Ini VanwesenbeeckLiselot HuddersKoen Ponnet. (2020) Understanding the YouTube Generation: How Preschoolers Process Television and YouTube Advertising. Cyberpsychology, Behavior, and Social Networking 23:6, pages 426-432.
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Chang-Dae Ham & Jeesun Kim. (2020) The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context. Public Relations Review 46:2, pages 101792.
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Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. van Reijmersdal & Moniek Buijzen. (2020) Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology 11.
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Mathew S. Isaac & Kent Grayson. (2019) Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access. Psychology & Marketing 37:3, pages 466-478.
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Eva A. Van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe & Zeph M.C. Van Berlo. (2022) Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence. Journal of Interactive Marketing 49:1, pages 94-106.
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Sophie C. Boerman & Eva A. van Reijmersdal. (2020) Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship. Frontiers in Psychology 10.
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Pieter De Pauw, Verolien Cauberghe & Liselot Hudders. (2018) Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers. Communication Research 46:8, pages 1197-1221.
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Shasha Wang & Dick Mizerski. (2019) Comparing measures of persuasion knowledge adapted for young children. Psychology & Marketing 36:12, pages 1196-1214.
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Leah Watkins, Rob Aitken & Jess Ford. (2019) Measuring and enhancing children’s sustainable consumption and production literacy. Young Consumers 20:4, pages 285-298.
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Soontae An & Hannah Kang. (2019) Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising. Journal of Consumer Behaviour 18:5, pages 387-398.
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Frans Folkvord, Kirsten Elizabeth Bevelander, Esther Rozendaal & Roel Hermans. (2019) Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study. Young Consumers 20:2.
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Steffi De Jans, Liselot Hudders, Laura Herrewijn, Klara Van Geit & Veroline Cauberghe. (2019) Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13:2.
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Sophia Van Dam & Eva Van Reijmersdal. (2019) Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13:2.
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Mohammad Salehi & Afsaneh Farhang. (2019) On the adequacy of the experimental approach to construct validation: the case of advertising literacy. Heliyon 5:5, pages e01686.
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Amir Michalovich. (2019) Reframing the linguistic to analyze the landscape. Linguistic Landscape. An international journal Linguistic Landscape / An international journal Linguistic Landscape 5:1, pages 28-51.
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Steffi De Jans, Liselot Hudders & Veroline Cauberghe. (2018) Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?. Young Consumers 19:4, pages 402-420.
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Liudmila Tarabashkina, Pascale Quester & Olga Tarabashkina. (2018) Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children. Psychology & Marketing 35:10, pages 778-789.
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Oh-Ryeong Ha, Haley Killian, Jared M. Bruce, Seung-Lark Lim & Amanda S. Bruce. (2018) Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study. Frontiers in Psychology 9.
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Pieter De Pauw, Ralf De Wolf, Liselot Hudders & Veroline Cauberghe. (2017) From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats. New Media & Society 20:7, pages 2604-2628.
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Liudmila Tarabashkina, Pascale Quester, Olga Tarabashkina & Michael Proksch. (2018) When persuasive intent and product’s healthiness make a difference for young consumers. Young Consumers 19:1, pages 38-54.
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Steffi De Jans, Liselot Hudders & Veroline Cauberghe. (2017) Advertising literacy training. European Journal of Marketing 51:11/12, pages 2156-2174.
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Michelle R. Nelson & Dale P. Kehr. (2016) Food-Focused Advertising Literacy Can Increase Nutrition Knowledge in Elementary School Students. Journal of Nutrition Education and Behavior 48:10, pages 749-751.e1.
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Maria del Mar Pàmies, Gerard Ryan & Mireia Valverde. (2016) How intervention can empower children as consumers in dealing with advertising. International Journal of Consumer Studies 40:5, pages 601-609.
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Esther Rozendaal, Laura Buijs & Eva A. van Reijmersdal. (2016) Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent. Frontiers in Psychology 7.
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Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet. (2016) Reclamewijsheid van Vlaamse jongeren in een sociaalnetwerkgame: vergelijkende studie tussen billboardreclame en productgebruikAdvertising literacy of Flemish youngsters in a social network game: a comparison between billboard advertising and product use. Kind en adolescent 37:1, pages 38-57.
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