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Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
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Priska Breves. (2023) Persuasive communication and spatial presence: a systematic literature review and conceptual model. Annals of the International Communication Association 47:2, pages 222-241.
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Fernando Canet & Marta Pérez-Escolar. (2023) Research on prosocial screen and immersive media effects: a systematic literature review. Annals of the International Communication Association 47:1, pages 20-54.
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Hannah Greber, Sophie Lecheler, Loes Aaldering, Yael De Haan, Sanne Kruikemeier, Nele Goutier & Kiki De Bruin. (2023) Feeling the News? The Differential Effects of Immersive Journalism on Emotional Response. Digital Journalism 11:1, pages 39-60.
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Zexin Ma. (2022) The use of immersive stories to influence college students’ attitudes and intentions related to drinking and driving. Journal of American College Health 70:7, pages 2042-2049.
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Emily Moyer-Gusé, Kara Rader & Simon Lavis. (2022) Transportation into an Entertainment Narrative about the MMR Vaccine: An Investigation of Self-Referencing and Issue-Related Thoughts in Narrative Persuasion. Journal of Health Communication 27:8, pages 585-592.
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Tiong-Thye Goh, Xin Dai, Ian Qiyuan Liu & Baotang Wen. (2022) Heightening of moral identity: The role of mobile prosocial messages and presence. Journal of Moral Education 51:2, pages 139-154.
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A. Nikolaou, A. Schwabe & H. Boomgaarden. (2022) Changing social attitudes with virtual reality: a systematic review and meta-analysis. Annals of the International Communication Association 46:1, pages 30-61.
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Xiaoli Nan, Irina A. Iles, Bo Yang & Zexin Ma. (2022) Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science. Health Communication 37:1, pages 1-19.
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Nicholas Burton & Troy Schlieman. (2021) User Response to Extended Reality Sponsorship Activations on Social Media: Exploring Impressions of GoPro’s Use of 360° Video in Marketing. Journal of Interactive Advertising 21:2, pages 93-107.
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Miguel Barreda-Ángeles, Sara Aleix-Guillaume & Alexandre Pereda-Baños. (2021) Virtual reality storytelling as a double-edged sword: Immersive presentation of nonfiction 360°-video is associated with impaired cognitive information processing. Communication Monographs 88:2, pages 154-173.
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Articles from other publishers (26)
Da-young Kang & Eyun-Jung Ki. (2024) Relationship cultivation strategies in the metaverse. Public Relations Review 50:1, pages 102397.
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Zexin Ma, Rong Ma, Xinyan Zhao & Xiaohui Wang. (2023) Stories that engage the audience: An investigation of popular breast cancer narratives on social media. Telematics and Informatics 85, pages 102048.
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Mila Bujić, Mikko Salminen & Juho Hamari. (2023) Effects of Immersive Media on Emotion and Memory: An Experiment Comparing Article, 360-video, and Virtual Reality. International Journal of Human-Computer Studies 179, pages 103118.
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Miao Liu, Yicheng Zhu, Zihan Xu & Sitong Meng. (2023) Social Presence, Negative Emotions, and Self-Protective Behavioral Intentions of Nonsmokers in Response to Secondhand Smoking in Virtual Reality: Quasi-Experimental Design. JMIR Serious Games 11, pages e46243.
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Soffien Bataoui & Emmanuelle Boch. (2023) The role of socially rich photos in generating favorable donation behavior on charity websites. Journal of Retailing and Consumer Services 74, pages 103429.
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Lorena Robaina-Calderín, Josefa D. Martín-Santana & Francisco Muñoz-Leiva. (2023) Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations. Journal of Destination Marketing & Management 29, pages 100795.
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Francisco-Julián Martínez-Cano, Richard Lachman & Fernando Canet. (2023) VR content and its prosocial impact: predictors, moderators, and mediators of media effects. A systematic literature review. Frontiers in Communication 8.
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Zexin Ma, Rong Ma, Meng Chen & Nathan Walter. (2023) Present, empathetic, and persuaded: a meta-analytic comparison of storytelling in high versus low immersive mediated environments. Human Communication Research.
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Wen Zhao, Yang Cheng & Yen-I Lee. (2023) Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions. Computers in Human Behavior 144, pages 107736.
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Priska Breves & Jan-Philipp Stein. (2022) Cognitive load in immersive media settings: the role of spatial presence and cybersickness. Virtual Reality 27:2, pages 1077-1089.
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Jiyoung Lee, Da-young KangJihoon Kim. (2023) The Auxiliary Role of Virtual Reality in Enhancing the Effects of Disaster News on Empathy and Fear: The Mediating Role of Presence. Cyberpsychology, Behavior, and Social Networking 26:4, pages 273-278.
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Marina G. Shilina, Maria Sokhn & Julia Wirth. (2023) VR-mediated storytelling of experience in destination branding: hybrid 4D transformations. RUDN Journal of Studies in Literature and Journalism 28:1, pages 165-174.
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Anne H. Toomey. (2023) Why facts don't change minds: Insights from cognitive science for the improved communication of conservation research. Biological Conservation 278, pages 109886.
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Matthias WölfelMatthias Wölfel. 2023. Immersive Virtuelle Realität. Immersive Virtuelle Realität
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Xinyan Zhao, Xiaohui Wang, Zexin Ma & Rong Ma. (2022) Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook. Computers in Human Behavior 137, pages 107405.
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Oscar I. Caldas, Natalia Sanchez, Mauricio Mauledoux, Oscar F. Avilés & Carlos Rodriguez-Guerrero. (2022) Leading presence-based strategies to manipulate user experience in virtual reality environments. Virtual Reality 26:4, pages 1507-1518.
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Orit Shaer, Jennifer Otiono, Ziyue Qian, Ayanna Seals & Oded Nov. (2022) Remote evaluation of augmented reality interaction with personal health information. Frontiers in Computer Science 4.
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Yang Cheng, Yuan Wang & Wen Zhao. (2022) Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos. International Journal of Environmental Research and Public Health 19:9, pages 5056.
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Zexin Ma, Kuo-Ting Huang & Lan Yao. (2021) Feasibility of a Computer Role-Playing Game to Promote Empathy in Nursing Students: The Role of Immersiveness and Perspective. Cyberpsychology, Behavior, and Social Networking 24:11, pages 750-755.
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Adam S Kahn & Aaron Castelán Cargile. (2021) Immersive and Interactive Awe: Evoking Awe via Presence in Virtual Reality and Online Videos to Prompt Prosocial Behavior. Human Communication Research 47:4, pages 387-417.
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Lorena Moreno, Blanca Requero, David Santos, Borja Paredes, Pablo Briñol & Richard E. Petty. (2022) Attitudes and attitude certainty guiding pro‐social behaviour as a function of perceived elaboration. European Journal of Social Psychology 51:6, pages 990-1006.
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Priska Breves. (2021) Biased by being there: The persuasive impact of spatial presence on cognitive processing. Computers in Human Behavior 119, pages 106723.
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Geah Pressgrove & Nicholas David Bowman. (2020) From immersion to intention? Exploring advances in prosocial storytelling. Journal of Philanthropy and Marketing 26:2.
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Mirjam Vosmeer & Christian Roth. 2021. Interactive Storytelling. Interactive Storytelling
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Douglas Zytko, Zexin Ma, Jacob Gleason, Nathaniel Lundquist & Medina Taylor. 2021. Diversity, Divergence, Dialogue. Diversity, Divergence, Dialogue
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Lea Frentzel-Beyme & Nicole C. Krämer. (2020) Back to the Past—An Experimental Investigation of the Effects of Immersive Historical Environments on Empathy and Morality. PRESENCE: Virtual and Augmented Reality 29, pages 91-111.
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