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Media Psychology Volume 24, 2021 - Issue 6
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Research Article

Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old

Rhianne W. Hoeka Behavioural Science Institute, Radboud University, Nijmegen, The NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6358-2480
ORCID Icon,
Esther Rozendaala Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands
,
Hein T. van Schiea Behavioural Science Institute, Radboud University, Nijmegen, The NetherlandsORCID Iconhttps://orcid.org/0000-0002-1149-5198
ORCID Icon &
Moniek Buijzena Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands;b Erasmus School of Social and Behavioural Sciences, Erasmus University Rotterdam, Rotterdam, The Netherlands
Pages 814-846 | Published online: 17 Sep 2020

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Read on this site (1)

Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2022) Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology 25:1, pages 51-81.
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Articles from other publishers (3)

Eunjoo Choi & Matthew A. Lapierre. (2023) Parents’ mental state communication and children’s consumer behavior in the USA. Young Consumers 24:3, pages 272-287.
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Cihan BECAN. (2022) TÜKETİCİLERDEKİ REKLAM OKURYAZARLIĞI BOYUTLARININ RASYONEL VE DUYGUSAL REKLAMLARA YÖNELİK TUTUMA ETKİSİ ÜZERİNE BİR SAHA ARAŞTIRMASIA Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads. Fırat Üniversitesi Sosyal Bilimler Dergisi 32:3, pages 1195-1214.
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Zuzana Hajduova, Nikoleta Hutmanova, Lubor Jusko & Ludovít Molitoris. (2021) The influence of advertising on children's buying behaviour: a case study in Slovakia. Marketing and Management of Innovations 5:3, pages 199-210.
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