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Media Psychology Volume 25, 2022 - Issue 1
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Research Article

Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility

Rhianne W. Hoeka Behavioural Science Institute, Radboud University, Nijmegen, The NetherlandsCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0001-6358-2480
ORCID Icon,
Esther Rozendaala Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands
,
Hein T. van Schiea Behavioural Science Institute, Radboud University, Nijmegen, The NetherlandsORCID Iconhttps://orcid.org/0000-0002-1149-5198
ORCID Icon &
Moniek Buijzena Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands;b Erasmus School of Social and Behavioural Sciences, Erasmus University Rotterdam, Rotterdam, The NetherlandsORCID Iconhttps://orcid.org/0000-0003-3780-0856
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Pages 51-81 | Published online: 21 Dec 2020

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Read on this site (1)

Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal. (2023) The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising 0:0, pages 1-20.
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Articles from other publishers (2)

Lara Schreurs, Adrian Meier & Laura Vandenbosch. (2022) Exposure to the Positivity Bias and Adolescents’ Differential Longitudinal Links with Social Comparison, Inspiration and Envy Depending on Social Media Literacy. Current Psychology.
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Luisa Dolores Zozaya Durazo, Beatriz Feijoo Fernández & Charo Sádaba Chalezquer. (2022) Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers.. Revista de Comunicación 21:2, pages 307-319.
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