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Media Psychology Volume 25, 2022 - Issue 5

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Research Article

Satirizing the Clothing Industry on YouTube: How Political Satire and User Comments Jointly Shape Behavioral Intentions

A. Marthe MöllerAmsterdam School of Communication Research (ASCoR), University of Amsterdam, WV Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]

https://orcid.org/0000-0002-2106-1422 View further author information

Mark BoukesAmsterdam School of Communication Research (ASCoR), University of Amsterdam, WV Amsterdam, Amsterdam, The Netherlands

https://orcid.org/0000-0002-3377-6281 View further author information

Pages 724-739 | Published online: 27 Apr 2022

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https://doi.org/10.1080/15213269.2022.2066004
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Articles from other publishers (1)

Seunghun Shin, Taekyung Kim, Sunyoung Hlee & Chulmo Koo. (2023) Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception. Journal of Hospitality & Tourism Research.
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