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Journal of African Business Volume 21, 2020 - Issue 3
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Research Article

Political Marketing Strategy: Soundbites and Voting Behaviour in Contemporary Ghana

Alexander Diani Kofi Prekoa Department of Marketing, University of Professional Studies, Accra, GhanaCorrespondence[email protected]
,
Samuel Kwami Agbanub Law, Ghana Law School, GHANA
&
Mawuli Fegloa Department of Marketing, University of Professional Studies, Accra, Ghana
Pages 375-394 | Published online: 22 Jul 2019

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Abena A. Yeboah-Banin. (2023) Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses. Journal of African Business 24:4, pages 632-648.
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Articles from other publishers (3)

Silvanus Alvin. (2023) INDONESIAN POLITICAL PUNDITS IN THE EYES OF THE MEDIA. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan 2:4, pages 1083-1096.
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Vincent Ekow Arkorful & Benjamin Kweku Lugu. (2021) Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement. Public Organization Review 22:4, pages 1025-1044.
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Adasa Nkrumah Kofi Frimpong, Ping Li, Samuel Adu-Gyamfi & Sandra Chukwudumebi Obiora. 2021. ICT Systems and Sustainability. ICT Systems and Sustainability 741 751 .

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