Advanced search
Publication Cover
Journal of Interactive Advertising Volume 7, 2006 - Issue 1
Submit an article Journal homepage
453
Views
43
CrossRef citations to date
0
Altmetric
Original Articles

Development of an Instrument to Measure Web Site Personality

Qimei ChenUniversity of Hawaii at Manoa
&
Shelly RodgersUniversity of Hawaii at Manoa
Pages 4-46 | Published online: 01 Jul 2013

Citations (43)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (9)

Murat Aktan & Mahwish Anjam. (2022) A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism. Journal of International Consumer Marketing 34:2, pages 151-167.
Read now
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2019) The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. International Journal of Electronic Commerce 23:2, pages 212-243.
Read now
Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
Read now
Tien Wang, Ralph Keng-Jung Yeh, David C. Yen & Mirhanna Gabrielle Sandoya. (2016) Antecedents of emotional attachment of social media users. The Service Industries Journal 36:9-10, pages 438-451.
Read now
Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche. (2015) How Would the E-Retailer’s Website Personality Impact Customers’ Attitudes toward the Site?. Journal of Marketing Theory and Practice 23:4, pages 388-401.
Read now
Chang-Dae Ham & Hyung-Seok Lee. (2015) Internet media personality: scale development and advertising implications. International Journal of Advertising 34:2, pages 327-349.
Read now
Iryna Pentina, BasharS. Gammoh, Lixuan Zhang & Michael Mallin. (2013) Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. International Journal of Electronic Commerce 17:3, pages 63-86.
Read now
Chingching Chang. (2012) Is that website for me?. International Journal of Advertising 31:4, pages 835-860.
Read now
Jaewon Choi, HongJoo Lee & YongCheol Kim. (2011) The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type. International Journal of Electronic Commerce 16:1, pages 129-154.
Read now

Articles from other publishers (34)

Faruk Lawal Ibrahim Dutsinma, Debajyoti Pal, Pranab Roy & Himanshu Thapliyal. (2023) Personality is to a Conversational Agent What Perfume is to a Flower. IEEE Consumer Electronics Magazine 12:6, pages 20-26.
Crossref
Debajyoti Pal, Vajirasak Vanijja, Himanshu Thapliyal & Xiangmin Zhang. (2023) What affects the usage of artificial conversational agents? An agent personality and love theory perspective. Computers in Human Behavior 145, pages 107788.
Crossref
Bo Liang & Ye Wang. (2021) Using integrated marketing communications to promote country personality via government websites. Place Branding and Public Diplomacy 19:1, pages 79-92.
Crossref
Nattida Soonpipatskul, Debajyoti Pal, Bunthit Watanapa & Nipon Charoenkitkarn. (2023) Personality Perceptions of Conversational Agents: A Task-Based Analysis Using Thai as the Conversational Language. IEEE Access 11, pages 94545-94562.
Crossref
Mijka Ghorbani, Maria Karampela & Andrea Tonner. (2022) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies 46:5, pages 1960-1991.
Crossref
Mels de Kloet & Shengyun Yang. (2022) The effects of anthropomorphism and multimodal biometric authentication on the user experience of voice intelligence. Frontiers in Artificial Intelligence 5.
Crossref
Yosra Akrimi & Romdhane Khemakhem. 2022. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 26 47 .
Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga. (2022) Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction. Journal of Consumer Marketing 39:2, pages 242-253.
Crossref
Dasom Park & Kiechan Namkung. (2021) Exploring Users’ Mental Models for Anthropomorphized Voice Assistants through Psychological Approaches. Applied Sciences 11:23, pages 11147.
Crossref
Soumyadeep Roy, Shamik Sural, Niyati Chhaya, Anandhavelu Natarajan & Niloy Ganguly. (2021) An Integrated Approach for Improving Brand Consistency of Web Content. ACM Transactions on the Web 15:2, pages 1-25.
Crossref
Yunhwan Kim & Sunmi Lee. (2021) Personality of Public Health Organizations’ Instagram Accounts and According Differences in Photos at Content and Pixel Levels. International Journal of Environmental Research and Public Health 18:8, pages 3903.
Crossref
Kullanun SripongpunPHDPHD, Nattanan SaksamritPHDPHD, Watcharapong IntarawongPHDPHD & Pattama Suriyakul Na AyudhyaPHDPHD. (2021) Investigating University Characteristics on Personality Traits. GATR Global Journal of Business Social Sciences Review 9:1, pages 58-64.
Crossref
Atieh Poushneh. (2021) Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors. Journal of Retailing and Consumer Services 58, pages 102283.
Crossref
Ramazan MURADİ & Adem AKBIYIK. (2020) KÜLTÜREL FARKLILIKLARIN MÜŞTERİ MEMNUNİYETİ ÜZERİNDEKİ ROLÜ: TURİZM SEKTÖRÜNDE ÇEVRİMİÇİ YORUMLARIN ANALİZİ. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20:1, pages 229-254.
Crossref
Ziming Wu, Taewook Kim, Quan Li & Xiaojuan Ma. (2019) Understanding and Modeling User-Perceived Brand Personality from Mobile Application UIs. Understanding and Modeling User-Perceived Brand Personality from Mobile Application UIs.
Kokil Jain & Devnika Yadav. 2019. System Performance and Management Analytics. System Performance and Management Analytics 347 360 .
Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan. (2018) Smartphone application personality and its relationship to personalities of smartphone users and social capital accrued through use of smartphone social applications. Telematics and Informatics 35:1, pages 255-266.
Crossref
Gary Davies, José I. Rojas-Méndez, Susan Whelan, Melisa Mete & Theresa Loo. (2018) Brand personality: theory and dimensionality. Journal of Product & Brand Management 27:2, pages 115-127.
Crossref
Kijpokin Kasemsap. 2018. Social Media Marketing. Social Media Marketing 425 453 .
Insin Kim & Joonhyeong Joseph Kim. (2017) Older adults’ parasocial interaction formation process in the context of travel websites: The moderating role of parent-child geographic proximity. Tourism Management 63, pages 399-416.
Crossref
Vincent Cicchirillo & Amanda Mabry. (2016) Advergaming and healthy eating involvement. Internet Research 26:3, pages 587-603.
Crossref
Kijpokin Kasemsap. 2016. Competitive Social Media Marketing Strategies. Competitive Social Media Marketing Strategies 173 200 .
Shafquat Chishti, Xiaosong Li & Abdolhossein Sarrafzadeh. 2015. Neural Information Processing. Neural Information Processing 522 530 .
Christophe Bèzes. (2014) Definition and psychometric validation of a measurement index common to website and store images. Journal of Business Research 67:12, pages 2559-2578.
Crossref
Xiao Tong & Jin Su. (2014) Exploring the personality of sportswear brands. Sport, Business and Management: An International Journal 4:2, pages 178-192.
Crossref
Rita Valette-Florence & Virginie De Barnier. (2013) Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research 66:7, pages 897-903.
Crossref
Iryna Pentina, Lixuan Zhang & Oksana Basmanova. (2013) Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. Computers in Human Behavior 29:4, pages 1546-1555.
Crossref
Cindy Lombart & Didier Louis. (2012) La personnalité de l'enseigne : un outil de marketing relationnel. Management & Avenir n° 51:1, pages 15-41.
Crossref
G. Russell Merz. 2012. Advances in Advertising Research (Vol. III). Advances in Advertising Research (Vol. III) 137 152 .
Haythem Guizani, Rita Valette-Florence & Virginie de Barnier. (2010) La perception des clients vs celle des employés dans l'évaluation du capital marque de la banque : l'influence des traits de personnalité et des émotions ressenties. Marché et organisations N° 12:2, pages 89-114.
Crossref
Liyin Jin. (2009) Dimensions and determinants of website brand equity: From the perspective of website contents. Frontiers of Business Research in China 3:4.
Crossref
Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit. (2009) Consumers' responses to brand websites: an interdisciplinary review. Internet Research 19:5, pages 535-565.
Crossref
Rita Valette-Florence & Virginie de Barnier. (2009) Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?. Management & Avenir n° 27:7, pages 54-72.
Crossref
Qimei Chen, Shelly Rodgers & Yi He. (2008) A Critical Review of the E-Satisfaction Literature. American Behavioral Scientist 52:1, pages 38-59.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.