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Original Articles

Word of Mouse

The Role of Cognitive Personalization in Online Consumer Reviews

&
Pages 3-13 | Published online: 01 Jul 2013

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (35)

Raja Ahmed Jamil & Abdul Qayyum. (2023) Reciprocal Effects of Word of Mouse and Online Trust: A Three-Wave Longitudinal Study. Journal of Internet Commerce 22:3, pages 321-348.
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Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen & Tin Hoang Le. (2022) Understanding online purchase intention: the mediating role of attitude towards advertising. Cogent Business & Management 9:1.
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Garim Lee & Hye-Young Kim. (2022) That’s What I Was Looking For! Congruence and Perceived Information Relevance of Online Customer Reviews. Journal of Promotion Management 28:8, pages 1165-1189.
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Puneet Kaur, Amandeep Dhir, Sufen Chen & Risto Rajala. (2021) Attitudinal and Behavioral Loyalty Toward Virtual Goods. Journal of Computer Information Systems 61:2, pages 118-129.
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Anupam Dash, Dongsong Zhang & Lina Zhou. (2021) Personalized Ranking of Online Reviews Based on Consumer Preferences in Product Features. International Journal of Electronic Commerce 25:1, pages 29-50.
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Lewen Wei, Jin Kang & Mike Schmierbach. (2020) Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory. Journal of Promotion Management 26:3, pages 322-349.
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Alhassan G. Mumuni, Kelley O’Reilly, Amy MacMillan, Scott Cowley & Brett Kelley. (2020) Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance. Journal of Internet Commerce 19:2, pages 153-191.
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Muhammad Ashraf, Noor Ismawati Jaafar & Ainin Sulaiman. (2019) System- vs. consumer-generated recommendations: affective and social-psychological effects on purchase intention. Behaviour & Information Technology 38:12, pages 1259-1272.
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Sreejesh S, Anusree M.R & Abhilash Ponnam. (2019) Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry. Journal of Hospitality Marketing & Management 28:6, pages 711-742.
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Eleni Anastasiadou, Cecilia Lindh & Thibault Vasse. (2019) Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers. Journal of Global Marketing 32:4, pages 239-254.
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Hsiao-Ching Kuo & Chinintorn Nakhata. (2019) The Impact of Electronic Word-of-Mouth on Customer Satisfaction. Journal of Marketing Theory and Practice 27:3, pages 331-348.
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Sandra Maria Correia Loureiro & Eduardo Moraes Sarmento. (2019) Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship. Journal of Promotion Management 25:3, pages 354-366.
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Kuo-Chien Chang, Chia-Lin Hsu, Mu-Chen Chen & Nien-Te Kuo. (2019) How a branded website creates customer purchase intentions. Total Quality Management & Business Excellence 30:3-4, pages 422-446.
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Qiang Yan, Shuang Wu, Yiqun Zhou & Lin Zhang. (2018) How differences in eWOM platforms impact consumers’ perceptions and decision-making. Journal of Organizational Computing and Electronic Commerce 28:4, pages 315-333.
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Ismail Erkan & Chris Evans. (2018) Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications 24:6, pages 617-632.
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Hongpeng Wang, Rong Du & Timothy Olsen. (2018) Feedback mechanisms and consumer satisfaction, trust and repurchase intention in online retail. Information Systems Management 35:3, pages 201-219.
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César Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez-Burguete & Pablo Gutierrez-Rodriguez. (2018) Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs. Journal of Food Products Marketing 24:3, pages 328-347.
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Iryna Pentina, Ainsworth Anthony Bailey & Lixuan Zhang. (2018) Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions. Journal of Marketing Communications 24:2, pages 125-145.
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Sung-Byung Yang, Seung-Hun Shin, Youhee Joun & Chulmo Koo. (2017) Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach. Journal of Travel & Tourism Marketing 34:7, pages 963-985.
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Lim Yan Hua, T. Ramayah, Teoh Ai Ping & Cheah Jun-Hwa (Jacky). (2017) Social Media as a Tool to Help Select Tourism Destinations: The Case of Malaysia. Information Systems Management 34:3, pages 265-279.
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Shasha Teng, Kok Wei Khong, Alain Yee-Loong Chong & Binshan Lin. (2017) Examining the Impacts of Electronic Word-of-Mouth Message on Consumers’ Attitude. Journal of Computer Information Systems 57:3, pages 238-251.
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Jinhyun Jun, Jaewook Kim & Liang (Rebecca) Tang. (2017) Does Social Capital Matter on Social Media? An Examination Into Negative e-WOM Toward Competing Brands. Journal of Hospitality Marketing & Management 26:4, pages 378-394.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Sai Wang, Nicole R. Cunningham & Matthew S. Eastin. (2015) The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews. Journal of Interactive Advertising 15:2, pages 151-159.
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César Sahelices-Pinto & Pablo Gutierrez-Rodriguez. (2015) Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs. Journal of Food Products Marketing 21:1, pages 68-89.
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Jie Zhang & Wei-Na Lee. (2014) Exploring the Impact of Self-Interests on Market Mavenism and E-mavenism: A Chinese Story. Journal of Internet Commerce 13:3-4, pages 194-210.
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Arne Floh, Monika Koller & Alexander Zauner. (2013) Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour. Journal of Marketing Management 29:5-6, pages 646-670.
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Hyun-Hwa Lee. (2012) Attributes of Online Review Systems : An Environmental Design Perspective. Journal of Global Fashion Marketing 3:4, pages 158-171.
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Alexander Benlian, Ryad Titah & Thomas Hess. (2012) Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study. Journal of Management Information Systems 29:1, pages 237-272.
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RebecaSan José-Cabezudo & Carmen Camarero-Izquierdo. (2012) Determinants of Opening-Forwarding E-Mail Messages. Journal of Advertising 41:2, pages 97-112.
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