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Original Articles

Effective Optimization of Web Sites for Mobile Access

The Transition from eCommerce to mCommerce

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Pages 65-70 | Published online: 01 Jul 2013

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Read on this site (1)

Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Articles from other publishers (1)

Kenan Demirel. (2011) Consumer Attitudes Regarding Mobile Advertising in Turkey. SSRN Electronic Journal.
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