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Journal of Interactive Advertising Volume 9, 2009 - Issue 2
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Original Articles

The Creativeness and Effectiveness of Online Interactive Rich Media Advertising

Ginger RosenkransPepperdine University
Pages 18-31 | Published online: 01 Jul 2013

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Swanand J. Deodhar, Ayushi Tandon, Abhas Tandon & Abhinav Tripathi. (2023) Effects of social information signals on user engagement: evidence from randomized field experiments. Behaviour & Information Technology 42:12, pages 1877-1898.
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René Haldborg Jørgensen & Gry Høngsmark Knudsen. (2022) Media context: a literature review and research agenda. Journal of Marketing Management 38:17-18, pages 1937-1957.
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Kyuhong Park, Yongjin Park, Junyeong Lee, Jae-Hyeon Ahn & Dongyeon Kim. (2022) Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. International Journal of Electronic Commerce 26:1, pages 3-24.
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Yan Huang & Thomas Franklin Waddell. (2020) The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising. Journal of Current Issues & Research in Advertising 41:3, pages 284-300.
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Kerong Zhang, Yasong Xu & Wuyi Liu. (2019) Empirical analysis of the intelligent influence factors of social network services effectiveness in e-commerce based on human learning behaviors. Psychology Research and Behavior Management 12, pages 417-425.
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Yang Feng & Quan Xie. (2019) Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Journal of Promotion Management 25:6, pages 907-933.
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Jameson L. Hayes, Yan Shan & Karen Whitehill King. (2018) The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour. International Journal of Advertising 37:1, pages 142-164.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Gallayanee Yaoyuneyong, Jamye Foster, Erik Johnson & David Johnson. (2016) Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads. Journal of Interactive Advertising 16:1, pages 16-30.
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Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan. (2016) Cultural differences affect interactive television advertising. Journal of Marketing Communications 22:1, pages 3-17.
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Nicolau Miguel Almeida, João Albino Silva, Júlio Mendes & Patrícia Oom do Valle. (2012) The effects of marketing communication on the tourist's hotel reservation process. Anatolia 23:2, pages 234-250.
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MarkYi-Cheon Yim, VincentJ. Cicchirillo & MinetteE. Drumwright. (2012) The Impact of Stereoscopic Three-Dimensional (3-D) Advertising. Journal of Advertising 41:2, pages 113-128.
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JeremyJ. Sierra, RobertS. Heiser & IvonneM. Torres. (2012) Text Message Copy in Print Ads: A Shrewd Communicative Strategy?. Journal of Promotion Management 18:1, pages 119-143.
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Sang Yeal Lee & Yong-Suk Cho. (2010) Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising. Journal of Promotion Management 16:3, pages 288-302.
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Ginger Rosenkrans. (2010) Maximizing User Interactivity through Banner Ad Design. Journal of Promotion Management 16:3, pages 265-287.
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