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Journal of Interactive Advertising Volume 9, 2009 - Issue 2
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Original Articles

Mobile Finds Girls’ Taste

Knorr’s New Product Development

Shintaro OkazakiUniversidad Autónoma de Madrid
Pages 32-39 | Published online: 01 Jul 2013

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Read on this site (2)

Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Allison Bolorizadeh, Michelle Brannen, Rabia Gibbs & Thura Mack. (2012) Making Instruction Mobile. The Reference Librarian 53:4, pages 373-383.
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Articles from other publishers (2)

Lucy Atkinson. (2013) Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment. International Journal of Consumer Studies 37:4, pages 387-393.
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Aoi HONDA & Katsushige FUJIMOTO. (2009) A generalization of cooperative games and its solution concept. Journal of Japan Society for Fuzzy Theory and Intelligent Informatics 21:4, pages 491-499.
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