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Original Articles

A Call for Creativity in New Metrics for Liquid Media

Pages 44-61 | Published online: 01 Jul 2013

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Dimitrios K. Nasiopoulos, Dimitrios M. Mastrakoulis & Dimitrios A. Arvanitidis. (2022) The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem. Forecasting 4:4, pages 1019-1037.
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Jing Ge & Ulrike Gretzel. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 376 395 .
Serhat KARAOĞLAN, Nur ÇAĞLAR ÇETİNKAYA & Tülin DURUKAN. (2021) TÜKETİCİ REZONANSININ SOSYAL MEDYA SİTELERİNDEN SATIN ALMA NİYETİNE ETKİSİTHE EFFECT OF CONSUMER RESONANCE ON PURCHASE INTENTION AT SOCIAL MEDIA SITES. Beykoz Akademi Dergisi 9:1, pages 182-198.
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Ammarah Marjan, Charles Graham, Margaret Bruce & Andrew Mitchell. 2021. Advanced Digital Marketing Strategies in a Data-Driven Era. Advanced Digital Marketing Strategies in a Data-Driven Era 51 78 .
Luke Collins. 2020. Corpus Approaches to Social Media. Corpus Approaches to Social Media 175 196 .
Vít Chlebovský. (2019) Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 67:2, pages 485-492.
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力超 杨. (2019) Effects of Performance Measurement on Social Media Marketing—A Case Study of Small and Middle Agriculture Ecological Gardens. Advances in Social Sciences 08:01, pages 39-50.
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Jing Ge & Ulrike Gretzel. (2017) Impact of humour on firm-initiated social media conversations. Information Technology & Tourism 18:1-4, pages 61-83.
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Barbara Del Bosco, Maria Cristina Morra & Valerio Veglio. (2017) Social media and firm performance: The voice of managers in European contexts. MERCATI & COMPETITIVITÀ:4, pages 53-75.
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Shari S.C. Shang, Ya-Ling Wu & Yi-Jhen Sie. (2017) Generating consumer resonance for purchase intention on social network sites. Computers in Human Behavior 69, pages 18-28.
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Jing Ge & Ulrike Gretzel. 2017. Information and Communication Technologies in Tourism 2017. Information and Communication Technologies in Tourism 2017 461 474 .
Amy Van LooyAmy Van Looy. 2016. Social Media Management. Social Media Management 49 62 .
Joel Järvinen & Heikki Karjaluoto. (2015) The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management 50, pages 117-127.
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Ingrid Bachmann & Homero Gil de Zúñiga. (2013) News Platform Preference as a predictor of political and civic participation. Convergence: The International Journal of Research into New Media Technologies 19:4, pages 496-512.
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Fred K. Beard & Aimei Yang. (2011) Choosing and Evaluating Digital and Online Media: A Conceptual/Instructional Model. Journal of Advertising Education 15:2, pages 5-13.
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Nina Michaelidou, Nikoletta Theofania Siamagka & George Christodoulides. (2011) Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40:7, pages 1153-1159.
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Richard Hanna, Andrew Rohm & Victoria L. Crittenden. (2011) We’re all connected: The power of the social media ecosystem. Business Horizons 54:3, pages 265-273.
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Martha G. Russell. 2011. Handbook of Research on Digital Media and Advertising. Handbook of Research on Digital Media and Advertising 125 145 .
Philip M. Napoli. (2013) The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity. SSRN Electronic Journal.
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