1,327
Views
31
CrossRef citations to date
0
Altmetric
Original Articles

Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

&
Pages 30-44 | Published online: 01 Jul 2013

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (12)

Saraí Meléndez-Rodríguez & David Roca. (2023) How loud does the Lion roar?: Awards as signals of quality for advertising creatives. Journal of Marketing Communications 0:0, pages 1-17.
Read now
Teresa Tackett. (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations. Journal of Current Issues & Research in Advertising 44:2, pages 212-224.
Read now
R. Sandra Schillo & Hassan Ebrahimi. (2022) Gender dimensions of digitalisation: a comparison of Venture Capital backed start-ups across fields. Technology Analysis & Strategic Management 34:7, pages 733-745.
Read now
Maria Vernuccio, Ludovica Cesareo, Alberto Pastore & Philip J. Kitchen. (2022) Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising 41:3, pages 519-540.
Read now
Rose Needle & K. L. Mallia. (2021) Creatives in the Office: Personality and the Environmental Effects of Workspace. Journal of Current Issues & Research in Advertising 42:3, pages 277-293.
Read now
Helen Thompson-Whiteside, Sarah Turnbull & Liza Howe-Walsh. (2021) Advertising: should creative women be expected to ‘fake it?’. Journal of Marketing Management 37:3-4, pages 294-319.
Read now
Helen Thompson-Whiteside & Sarah Turnbull. (2021) #Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game. Journal of Marketing Management 37:1-2, pages 117-143.
Read now
Jacqueline Lynch. (2019) Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management 35:9-10, pages 845-866.
Read now
Mark W. Stuhlfaut & Kasey Windels. (2019) Altered states: The effects of media and technology on the creative process in advertising agencies. Journal of Marketing Communications 25:1, pages 1-27.
Read now
Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
Read now
David Roca, Daniel Tena, Patrícia Lázaro & Alfons González. (2016) Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising 35:6, pages 1008-1023.
Read now
Adam Wagler. (2013) Embracing Change: Exploring How Creative Professionals Use Interactive Media in Advertising Campaigns. Journal of Interactive Advertising 13:2, pages 118-127.
Read now

Articles from other publishers (19)

Long T. V. Nguyen, Chi Nguyen, Thuy-Linh Le, Duy Dang-Pham, Phuong Hoang & Rajkishore Nayak. 2024. Information Systems Research in Vietnam, Volume 2. Information Systems Research in Vietnam, Volume 2 9 22 .
Imad Jabbouri, Omar Farooq & Rachid Jabbouri. (2023) Economic policy uncertainty nexus with the value relevance of advertising: Evidence from an emerging market. International Journal of Finance & Economics.
Crossref
Selçuk Bazarcı. 2022. Handbook of Research on Global Perspectives on International Advertising. Handbook of Research on Global Perspectives on International Advertising 50 69 .
Marta Mensa & Jean M. Grow. (2021) “Now I can see”: creative women fight against machismo in Chilean advertising. Gender in Management: An International Journal 37:3, pages 405-422.
Crossref
Omar Faruk, Nazmul Haque, Aaron Heuermann & Abdullah Al Noman. (2022) The Impact of Digital Media and Artificial Intelligence on the SMEs in Developing Countries: An Exploratory Desk Study. The Impact of Digital Media and Artificial Intelligence on the SMEs in Developing Countries: An Exploratory Desk Study.
Ayse BİNAY KURULTAY. (2021) Exploring Women Managers’ Gender Role Experiences in Advertising AgenciesKadın Yöneticilerin Reklam Ajanslarındaki Toplumsal Cinsiyet Rolü Deneyimlerinin İncelenmesi. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:36, pages 350-365.
Crossref
Antonius Raghubansie & Chandrani A. Samaradivakara. 2021. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing 362 379 .
Helen Thompson-Whiteside. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI) 213 223 .
Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 225 235 .
Helen Thompson-Whiteside. (2020) Something in Adland doesn’t add up: It’s time to make female creatives count. Business Horizons 63:5, pages 597-606.
Crossref
Ayşe Binay Kurultay. 2020. The International Encyclopedia of Gender, Media, and Communication. The International Encyclopedia of Gender, Media, and Communication 1 5 .
Colin Campbell & Justine Rapp Farrell. (2020) More than meets the eye: The functional components underlying influencer marketing. Business Horizons 63:4, pages 469-479.
Crossref
Ayşe Binay KURULTAY. (2019) Kristal Elma Yaratıcılık Festivalinde (1988-2018) Cam Tavan Olgusu: Kadın Jüri Üyesi Oranlarına Dair Bir İnceleme. Kültür ve İletişim 22(2):44, pages 239-269.
Crossref
Michael Boenigk & Susanne Ulrich. 2018. Kommunikation und Technik. Kommunikation und Technik 3 17 .
Jacqueline Lynch & Douglas C. West. (2017) Agency Creativity: Teams and Performance. Journal of Advertising Research 57:1, pages 67-81.
Crossref
Kasey Windels & Karen L. Mallia. (2015) How being female impacts learning and career growth in advertising creative departments. Employee Relations 37:1, pages 122-140.
Crossref
Sheila L. Sasser. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 203 237 .
Y. Luximon,M. Bhatia & A. Luximon. 2013. Handbook of Footwear Design and Manufacture. Handbook of Footwear Design and Manufacture 254 265 .
Kasey Windels & Wei‐Na Lee. (2012) The construction of gender and creativity in advertising creative departments. Gender in Management: An International Journal 27:8, pages 502-519.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.