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Biometric Measures for Interactive Advertising Research

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Pages 60-72 | Published online: 01 Jul 2013

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Marla Royne Stafford, Itai Himelboim, Dror Walter & Yotam Ophir. (2023) The evolution of advertising research through four decades: a computational analysis of themes, topics and methods. International Journal of Advertising 42:1, pages 18-41.
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Ewa Maslowska, Jakob Ohme & Claire M. Segijn. (2021) Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones. Journal of Interactive Advertising 21:3, pages 283-296.
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Saleem Alhabash, Juan Mundel, Tao Deng, Anna McAlister, Elizabeth Taylor Quilliam, Jef I. Richards & Kristen Lynch. (2021) Social media alcohol advertising among underage minors: effects of models’ age. International Journal of Advertising 40:4, pages 552-581.
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Bartosz W. Wojdynski, Hyejin Bang, Kate Keib, Brittany N. Jefferson, Dongwon Choi & Jennifer L. Malson. (2017) Building a Better Native Advertising Disclosure. Journal of Interactive Advertising 17:2, pages 150-161.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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