Citations (11)
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Read on this site (7)
Samantha LaVoi & Eric Haley. (2021) How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World. Journal of Current Issues & Research in Advertising 42:4, pages 372-390.
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Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy. (2019) #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Journal of Current Issues & Research in Advertising 40:3, pages 258-274.
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Jacqueline Lynch. (2019) Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management 35:9-10, pages 845-866.
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Mark W. Stuhlfaut & Kasey Windels. (2019) Altered states: The effects of media and technology on the creative process in advertising agencies. Journal of Marketing Communications 25:1, pages 1-27.
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Courtney Carpenter Childers, Eric Haley & Sally McMillan. (2018) Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals. Journal of Current Issues & Research in Advertising 39:3, pages 244-265.
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Richie Barker. (2018) Trapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process. Journal of Interactive Advertising 18:2, pages 85-95.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Articles from other publishers (4)
Adam Wagler. (2022) Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science. Journal of Advertising Education 27:1, pages 7-22.
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Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce
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Kun-Huang Huarng, Stefano Bresciani & Alberto Ferraris. (2020) Experiential interaction design model. Journal of Business Research 118, pages 486-490.
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Fei Fang, Wei Wei & Heshui Huang. (2019) Keeping Up With Fast-Paced Industry Changes—Digital Media Education in U.S. Advertising and PR Programs. Journal of Advertising Education 23:2, pages 80-99.
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