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Original Articles

Doing It All: An Exploratory Study of Predictors of Media Multitasking

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Wisnu Wiradhany & Susanne E. Baumgartner. (2019) Exploring the variability of media multitasking choice behaviour using a network approach. Behaviour & Information Technology 38:12, pages 1355-1368.
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Claire M. Segijn, Shili Xiong & Brittany R. L. Duff. (2019) Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research. Communication Methods and Measures 13:2, pages 83-101.
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Helen R. Robinson & Stavros P. Kalafatis. (2017) The ‘Polychronicity - Multiple Media Use’ (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management 33:17-18, pages 1421-1442.
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Claire M. Segijn, Hilde A. M. Voorveld, Lisa Vandeberg, Sjoerd F. Pennekamp & Edith G. Smit. (2017) Insight into everyday media use with multiple screens. International Journal of Advertising 36:5, pages 779-797.
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Susanne E. Baumgartner & Sindy R. Sumter. (2017) Dealing with media distractions: an observational study of computer-based multitasking among children and adults in the Netherlands. Journal of Children and Media 11:3, pages 295-313.
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Zongyuan Wang & Kevin Wise. (2016) Emotional Arousal Shifts the Effect of Ad Placement on Ad Recognition. Media Psychology 19:4, pages 479-504.
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Zongyuan Wang & Brittany R. L. Duff. (2016) All Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing. Media Psychology 19:4, pages 589-613.
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Bridget Rubenking. (2016) Multitasking With TV: Media Technology, Genre, and Audience Influences. Communication Research Reports 33:4, pages 324-331.
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Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley & John White. (2016) Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition. Journal of Advertising 45:2, pages 198-210.
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Brittany R.-L. Duff & Sela Sar. (2015) Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition. Journal of Advertising 44:3, pages 173-184.
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Helen R. Robinson & Stavros P. Kalafatis. (2020) Why Do People Choose To Multitask with Media?. Journal of Advertising Research 60:3, pages 251-270.
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Kep Kee Loh & Stephen Wee Hun Lim. (2020) Positive associations between media multitasking and creativity. Computers in Human Behavior Reports 1, pages 100015.
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Pia Elbe, Daniel Eriksson Sörman, Elin Mellqvist, Julia Brändström & Jessica K. Ljungberg. (2019) Predicting attention shifting abilities from self-reported media multitasking. Psychonomic Bulletin & Review 26:4, pages 1257-1265.
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Mindy Lee, Karen Murphy & Glenda Andrews. (2018) Using Media While Interacting Face-to-Face Is Associated With Psychosocial Well-Being and Personality Traits. Psychological Reports 122:3, pages 944-967.
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Andrew Lepp, Jacob E. Barkley, Aryn C. Karpinski & Shweta Singh. (2019) College Students’ Multitasking Behavior in Online Versus Face-to-Face Courses. SAGE Open 9:1, pages 215824401882450.
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Dan Schutten, Kirk A. Stokes & Karen M. Arnell. (2017) I want to media multitask and I want to do it now: Individual differences in media multitasking predict delay of gratification and system-1 thinking. Cognitive Research: Principles and Implications 2:1.
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Agnieszka Kacprzak & Anna Pawłowska. (2017) Work and shopping overflow — Consequences and differentiation among selected psychological and demographic characteristics. European Management Journal 35:6, pages 755-765.
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S. Adam Brasel & James Gips. (2017) Media multitasking: How visual cues affect switching behavior. Computers in Human Behavior 77, pages 258-265.
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Jacob M. Rigby, Duncan P. Brumby, Sandy J.J. Gould & Anna L. Cox. (2017) Media Multitasking at Home. Media Multitasking at Home.
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Yuhmiin Chang. (2017) The influence of media multitasking on the impulse to buy: A moderated mediation model. Computers in Human Behavior 70, pages 60-66.
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Marion Garaus, Udo Wagner & Anna‐Maria Bäck. (2017) The Effect of Media Multitasking on Advertising Message Effectiveness. Psychology & Marketing 34:2, pages 138-156.
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Claire M. Segijn. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media 77 96 .
Matthew S. Cain, Julia A. Leonard, John D. E. Gabrieli & Amy S. Finn. (2016) Media multitasking in adolescence. Psychonomic Bulletin & Review 23:6, pages 1932-1941.
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Se-Hoon Jeong & Yoori Hwang. (2016) Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes: A Meta-Analysis. Human Communication Research 42:4, pages 599-618.
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Sydney Chinchanachokchai, Brittany R.L. Duff & Sela Sar. (2015) The effect of multitasking on time perception, enjoyment, and ad evaluation. Computers in Human Behavior 45, pages 185-191.
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