Citations (20)
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Tyler Milfeld & Matthew Pittman. (2023) Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers. International Journal of Advertising 0:0, pages 1-29.
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Jason Freeman, Lewen Wei, Hyun Yang & Fuyuan Shen. (2022) Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses. Journal of Promotion Management 28:5, pages 515-536.
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Jinping Wang & S. Shyam Sundar. (2022) Are We More Reactive to Persuasive Health Messages When They Appear in Our Customized Interfaces? The Role of Sense of Identity and Sense of Control. Health Communication 37:8, pages 1022-1030.
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Jeeyun Oh, Guan-Soon Khoo, Jung Ah Lee & Sabitha Sudarshan. (2021) Source Interactivity Enhances Sense of Community and Reduces Psychological Reactance: Effects of the Like Button on Smoking Message Evaluations and Attitudes. Journal of Health Communication 26:7, pages 501-513.
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Xiaohan Hu & Kevin Wise. (2020) Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays. Journal of Interactive Advertising 20:1, pages 60-75.
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Matthew S. Eastin, Jose Jorge Netto, Fangxin Xu, Jung Ah Lee & Amanda Mabry-Flynn. (2019) Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude. Journal of Interactive Advertising 19:3, pages 236-245.
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Michael D. Hanus. (2019) Distinguishing User Experience When Customizing in a User-Generated Content Advertising Campaign and Subsequent Effects on Product Attitudes, Reactance, and Source Credibility. Journal of Interactive Advertising 19:1, pages 74-85.
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Jeeyun Oh & Eunjoo Jin. (2018) Interactivity Benefits Low Self-Efficacy Smokers More: The Combinatory Effects of Interactivity and Self-Efficacy on Defensive Response and Quitting Intention. Journal of Interactive Advertising 18:2, pages 110-124.
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Nancy H. Brinson, Matthew S. Eastin & Vincent J. Cicchirillo. (2018) Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking. Journal of Interactive Advertising 18:2, pages 136-147.
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Articles from other publishers (11)
Brian L. Quick, Ethan Morrow, Cabral A. Bigman, Tobias Reynolds‐Tylus & Lillie D. Williamson. (2023) An evaluation of the license to save lives program to promote organ, eye, and tissue donation among teenagers. Clinical Transplantation.
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Martin Rochi. (2023) Technology paternalism and smart products: Review, synthesis, and research agenda. Technological Forecasting and Social Change 192, pages 122557.
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Eojin Choi & Namkee Park. (2023) The Effect of AI Customization on Chatbot Users’ Intentions to Stop Using Offensive Language and to Continue to Use AI Chatbot : The Mediating Role of Psychological Reactance. Korean Journal of Journalism & Communication Studies 67:2, pages 5-45.
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Xiaohan Hu. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing
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Yuumi Ogura. (2022) Marketing Communication with Online Characters:オンラインキャラクターによるマーケティング・コミュニケーション. Japan Marketing Journal 42:1, pages 65-72.
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Jamye K. Foster, Melinda A. McLelland & Lacey K. Wallace. (2021) Brand avatars: impact of social interaction on consumer–brand relationships. Journal of Research in Interactive Marketing 16:2, pages 237-258.
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Dongwon Choi & Jooyoung Kim. (2021) The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance. Internet Research 32:3, pages 790-813.
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Stephanie Reyssier, Stuart Hallifax, Audrey Serna, Jean-Charles Marty, Stephane Simonian & Elise Lavoue. (2022) The Impact of Game Elements on Learner Motivation: Influence of Initial Motivation and Player Profile. IEEE Transactions on Learning Technologies 15:1, pages 42-54.
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Muhammad Aljukhadar & Sylvain Senecal. (2021) The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice. SAGE Open 11:3, pages 215824402110315.
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Xiaohan Hu & Kevin Wise. (2021) How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat. Journal of Research in Interactive Marketing 15:2, pages 295-315.
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Nadine Bol, Nina Margareta Høie, Minh Hao Nguyen & Eline Suzanne Smit. (2019) Customization in mobile health apps: explaining effects on physical activity intentions by the need for autonomy. DIGITAL HEALTH 5, pages 205520761988807.
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