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Journal of Interactive Advertising Volume 18, 2018 - Issue 2: Digital Technologies and Hopeful Monsters

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Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit

Songming FengJönköping University, Jönköping, Sweden.Correspondence[email protected]

http://orcid.org/0000-0002-4645-2200

Mart OtsJönköping University, Jönköping, Sweden.

http://orcid.org/0000-0002-0301-9765

Pages 148-161 | Received 29 Dec 2017, Accepted 18 Jun 2018, Published online: 09 Oct 2018

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https://doi.org/10.1080/15252019.2018.1491349
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Matt Carlson & Andrew Locke. (2022) How News Organizations Sell Native Advertising: Discourses of Integration and Separation on In-House Content Studio Web Sites. Journalism Studies 23:8, pages 915-931.
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You Li & Ye Wang. (2022) Native Advertising on News Websites: The Impacts of Media Organizational Factors on Disclosure Clarity. Digital Journalism 0:0, pages 1-22.
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Jonathan Hardy. (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism 9:7, pages 865-886.
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Miguel Carvajal & Iker Barinagarrementeria. (2021) The Creation of Branded Content Teams in Spanish News Organizations and Their Implications for Structures, Professional Roles and Ethics. Digital Journalism 9:7, pages 887-907.
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Naa Amponsah Dodoo, Jing (Taylor) Wen & Linwan Wu. (2020) Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising. Journal of Interactive Advertising 20:3, pages 273-288.
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