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Journal of Interactive Advertising Volume 19, 2019 - Issue 2
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Articles

Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube

K. Hazel KwonArizona State University, Phoenix, Arizona, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-7414-6959
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Pages 87-99 | Published online: 22 Feb 2019

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Read on this site (2)

Jongho Kim & Yunjung Kim. (2023) What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea. Sport in Society 26:3, pages 390-408.
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Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram & Itai Himelboim. (2020) Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers. Journal of Interactive Advertising 20:1, pages 47-59.
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Articles from other publishers (5)

Ahmed Al Marouf, Jon G. Rokne & Reda Alhajj. (2022) Detecting and Understanding Sentiment Trends and Emotion Patterns of Twitter Users—A Study on the Demise of a Bollywood Celebrity. Big Data and Cognitive Computing 6:4, pages 129.
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Sarah-Louise Mitchell & Moira K. Clark. (2022) Rethinking nonprofit service disintermediation through service communication interactions. Journal of Service Management 33:4/5, pages 758-773.
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Tahir M. Nisar, Guru Prabhakar & Michael Bourlakis. (2022) Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge. Technological Forecasting and Social Change 175, pages 121342.
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Shuo Niu, Cat Mai, Katherine G. McKim & Scott McCrickard. (2021) #TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign. Proceedings of the ACM on Human-Computer Interaction 5:CSCW2, pages 1-26.
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Minghao Wang, Keyu Xu, Xiaohui Wang & Paolo Mengoni. (2020) How Information Diffuse in a Nomination Network?. How Information Diffuse in a Nomination Network?.

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