https://orcid.org/0000-0001-8422-1836
Citations (16)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (7)
Carolyn A. Lin & Louvins Pierre. (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention. Journal of Current Issues & Research in Advertising 44:4, pages 542-565.
Read now
Read now
José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos-Corrada, Evelyn Lopez & Virgin Dones. (2023) Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention. Journal of Interactive Advertising 23:2, pages 114-127.
Read now
Read now
Eunjoo Choi. (2023) Brand Integration, Disclosure, and Ethics in Child-Targeted YouTube Videos: A Content Analysis. Journal of Media Ethics 38:1, pages 34-47.
Read now
Read now
Chen Lou, Charles R. Taylor & Xuan Zhou. (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness. Journal of Current Issues & Research in Advertising 44:1, pages 60-87.
Read now
Read now
Hyosun Kim. (2022) Patient influencers’ promotion of prescription drugs on Instagram: Effects of illness disclosure on persuasion knowledge through narrative transportation. International Journal of Advertising 41:8, pages 1541-1566.
Read now
Read now
Hyosun Kim. (2022) Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram. International Journal of Advertising 41:3, pages 414-434.
Read now
Read now
Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, Laura F. Bright & Matthew S. Eastin. (2022) Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising 41:1, pages 78-100.
Read now
Read now
Articles from other publishers (9)
Tin Trung Nguyen & Ekant Veer. (2024) Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies 181, pages 103144.
Crossref
Crossref
Dominyka Venciute, Lukas Karalius, James Reardon & Vilte Auruskeviciene. (2023) The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships. Journal of Product & Brand Management 32:8, pages 1374-1387.
Crossref
Crossref
Attila Endre Simay, Yuling Wei, Tamás Gyulavári, Jhanghiz Syahrivar, Piotr Gaczek & Ágnes Hofmeister-Tóth. (2022) The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers. Asia Pacific Journal of Marketing and Logistics 35:7, pages 1569-1598.
Crossref
Crossref
Gerson Jaquin Cristancho Triana, Carlos Andrey Forero Contreras & Laura A. Ramírez Ramírez. (2023) Streamers, influencers y videojuegos: el efecto del product placement en el contenido gamer. methaodos revista de ciencias sociales 11:2, pages m231102n02.
Crossref
Crossref
Christian Rudeloff & Julius Damms. (2022) Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. Journal of Research in Marketing and Entrepreneurship 25:2, pages 328-346.
Crossref
Crossref
Daniel Y. Park & Hyungsook Kim. (2023) Determinants of Intentions to Use Digital Mental Healthcare Content among University Students, Faculty, and Staff: Motivation, Perceived Usefulness, Perceived Ease of Use, and Parasocial Interaction with AI Chatbot. Sustainability 15:1, pages 872.
Crossref
Crossref
Jimo Yang & Sungjoo Lee. (2022) Analysis of Unboxing Experience by Applying Topic Modeling to YouTube Review Data: The Smartphone Case. Journal of the Korean Institute of Industrial Engineers 48:6, pages 546-556.
Crossref
Crossref
Johanna Arnesson. (2022) ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations. New Media & Society, pages 146144482110643.
Crossref
Crossref
Yahua Bi, Jie Yin & Insin Kim. (2021) Fostering a young audience's media-induced travel intentions: The role of parasocial interactions. Journal of Hospitality and Tourism Management 47, pages 398-407.
Crossref
Crossref