The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison

Yoon-Joo LeeEdward R. Murrow College of Communication, Washington State University, Pullman, Washington, USACorrespondence[email protected]

Hye Jin YoonGrady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA

Nicole H. O’DonnellRichard T. Robertson School of Media and Culture, Virginia Commonwealth University, Richmond, Virginia, USA

https://orcid.org/0000-0002-2957-1742

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Youngji Seo, Hanyoung Kim, Youngjee Ko, Hye Jin Yoon, Jeong Yeob Han, Jongmin Lee & Ja Kyung Seo. (2023) The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine. Journal of Marketing Communications 0:0, pages 1-17.
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Meagan E. Brock Baskin, Timothy A. Hart, Akhilesh Bajaj, R. Nicholas Gerlich, Kristina D. Drumheller & Emily S. Kinsky. (2023) Subjective norms and social media: predicting ethical perception and consumer intentions during a secondary crisis. Ethics & Behavior 33:1, pages 70-88.
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Jinho Joo, Yoon-Joo Lee & Hye Jin Yoon. (2022) Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter. International Journal of Advertising 41:6, pages 1095-1120.
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Phuong Minh Binh Nguyen, Xuan Lan Pham & Giang Nu To Truong. (2023) The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs. Journal of Travel Research.
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Taeyoung Kim, Jing Yang & Myungok Chris Yim. (2022) The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation. Journal of Product & Brand Management 32:1, pages 37-58.
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Katharina Pilgrim & Sabine Bohnet-Joschko. (2022) Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors. Sustainability 14:24, pages 16769.
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The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison

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The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison

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