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Journal of Interactive Advertising Volume 21, 2021 - Issue 2: Digital and Interactive Marketing Communications in Sports
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Articles

Transforming the Fan Experience through Livestreaming: A Conceptual Model

Sarah Wymera College of Health, Massey University, Palmerston North, New ZealandCorrespondence[email protected]
,
Michael L. Naraineb Faculty of Applied Sciences, Brock University, St. Catharines, Canada;c Department of Management, Sport, and Tourism, La Trobe University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0002-9132-1269
ORCID Icon,
Ashleigh-Jane Thompsonc Department of Management, Sport, and Tourism, La Trobe University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0001-9391-743X
ORCID Icon &
Andrew J. Martina College of Health, Massey University, Palmerston North, New ZealandORCID Iconhttps://orcid.org/0000-0002-4958-2609
ORCID Icon
Pages 79-92 | Published online: 01 Jun 2021

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Read on this site (2)

Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes & Linda Tuncay Zayer. (2023) Shining the spotlight on marketplace rituals: a review and research agenda. Journal of Marketing Management 39:13-14, pages 1166-1196.
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Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
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Articles from other publishers (2)

Tyreal Yizhou Qian & Chad Seifried. (2023) Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status. Journal of Business Research 162, pages 113884.
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Tyreal Yizhou Qian & Chad Seifried. (2022) Virtual Interactions and Sports Viewing on Social Live Streaming Platform: The Role of Co-Creation Experiences, Platform Involvement, and Follow Status. SSRN Electronic Journal.
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