Advanced search
Publication Cover
Journal of Interactive Advertising Volume 21, 2021 - Issue 2: Digital and Interactive Marketing Communications in Sports
Submit an article Journal homepage
1,557
Views
5
CrossRef citations to date
0
Altmetric
Articles

Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Natasha T. Brisona Texas A&M University, College Station, Texas, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6922-6169
ORCID Icon &
Andrea N. Geurinb Loughborough University London, London, UK
Pages 121-138 | Published online: 15 Jul 2021

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Nataliya Bredikhina, Keshav Gupta & Thilo Kunkel. (2023) Superboosting the athlete social media brand: events as an opportunity for follower growth. European Sport Management Quarterly 23:6, pages 1819-1842.
Read now
Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
Read now

Articles from other publishers (3)

E. Su Jara Pazmino & Simon M. Pack. (2022) A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media. American Behavioral Scientist 67:11, pages 1322-1339.
Crossref
Panpan Wang & Qian Huang. (2022) Digital influencers, social power and consumer engagement in social commerce. Internet Research 33:1, pages 178-207.
Crossref
Vivien Schibblock, Joanne Hinds, Martin Kopp & Martin Schnitzer. (2022) Self-Presentation and Social Media Usage: A Case Study of Professional Alpine Skiing Athletes During the Winter Olympic Games and World Cup. International Journal of Sport Communication 15:3, pages 266-278.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.