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Journal of Interactive Advertising Volume 21, 2021 - Issue 2: Digital and Interactive Marketing Communications in Sports
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Articles

Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Natasha T. Brisona Texas A&M University, College Station, Texas, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6922-6169
ORCID Icon &
Andrea N. Geurinb Loughborough University London, London, UK
Pages 121-138 | Published online: 15 Jul 2021

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Read on this site (2)

Nataliya Bredikhina, Keshav Gupta & Thilo Kunkel. (2023) Superboosting the athlete social media brand: events as an opportunity for follower growth. European Sport Management Quarterly 23:6, pages 1819-1842.
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Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
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Articles from other publishers (3)

E. Su Jara Pazmino & Simon M. Pack. (2022) A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media. American Behavioral Scientist 67:11, pages 1322-1339.
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Panpan Wang & Qian Huang. (2022) Digital influencers, social power and consumer engagement in social commerce. Internet Research 33:1, pages 178-207.
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Vivien Schibblock, Joanne Hinds, Martin Kopp & Martin Schnitzer. (2022) Self-Presentation and Social Media Usage: A Case Study of Professional Alpine Skiing Athletes During the Winter Olympic Games and World Cup. International Journal of Sport Communication 15:3, pages 266-278.
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