Advanced search
Publication Cover
Journal of Interactive Advertising Volume 21, 2021 - Issue 2: Digital and Interactive Marketing Communications in Sports
Submit an article Journal homepage
996
Views
3
CrossRef citations to date
0
Altmetric
Articles

User Response to Extended Reality Sponsorship Activations on Social Media: Exploring Impressions of GoPro’s Use of 360° Video in Marketing

Nicholas BurtonBrock University, St. Catherines, Ontario, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6238-0059
ORCID Icon &
Troy SchliemanBrock University, St. Catherines, Ontario, Canada
Pages 93-107 | Published online: 04 Aug 2021

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
Read now

Articles from other publishers (2)

Olivia Petit, Thierry Lorey & Frédéric Dosquet. (2023) Digital touch in sponsorship: Getting closer to the brand through virtual reality. International Journal of Consumer Studies 47:5, pages 1758-1771.
Crossref
Xiao-Ting Huang, Jiahui Wang, Zhihui Wang, Linqiang Wang & Chenfei Cheng. (2023) Experimental study on the influence of virtual tourism spatial situation on the tourists’ temperature comfort in the context of metaverse. Frontiers in Psychology 13.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.