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International Journal of Hospitality & Tourism Administration Volume 23, 2022 - Issue 2
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Research Article

The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra

Arnaldo Coelhoa University of Coimbra, Faculty of Economics and Centre for Business and Economics Research, Coimbra, PortugalView further author information
,
Cristela Bairradaa University of Coimbra, Faculty of Economics and Centre for Business and Economics Research, Coimbra, PortugalCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1750-7177View further author information
ORCID Icon,
Lidia Simãob School of Technology and Management, Polytechnic of Leiria, Leiria, PortugalView further author information
&
Cátia Barbosac University of Coimbra, Faculty of Economics, Coimbra, PortugalView further author information
Pages 242-268 | Received 16 Apr 2019, Accepted 10 Feb 2020, Published online: 07 May 2020

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Read on this site (2)

Milad Farzin, Abolfazl Bagheri Abbassalikosh, Marzie Sadeghi & Rosha Makvandi. (2023) The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM. Journal of Foodservice Business Research 26:3, pages 528-548.
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Mohamed A. Ghonim, Wael Zakaria Elsawy, Mohamed M. Elsotouhy & Mohamed A. Khashan. (2022) The Impact of Marketing 4.0 on Customer Satisfaction and Engagement: The Distinctive Role of Brand Interaction in the Egyptian Hotel Industry. International Journal of Hospitality & Tourism Administration 0:0, pages 1-30.
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Articles from other publishers (3)

Zain ul Abedin Janjua, Gengeswari Krishnapillai & Mobashar Rehman. (2022) Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia. Journal of Hospitality and Tourism Insights 6:2, pages 575-594.
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Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah & Supriono Supriono. (2023) Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk. Journal of Tourism Futures.
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Yuzong Zhao, Xiaotian Cui & Yongrui Guo. (2022) Residents’ Engagement Behavior in Destination Branding. Sustainability 14:10, pages 5852.
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