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Original Articles

Customers' Responses to Customer Orientation of Service Employees in Full‐Service Restaurants: A Relational Benefits Perspective

Pages 153-174 | Received 09 Sep 2008, Accepted 28 Apr 2009, Published online: 13 Aug 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Ali B. Mahmoud, Nicholas Grigoriou, Leonora Fuxman, William D. Reisel, Dieu Hack-Polay & Iris Mohr. (2022) A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time. Journal of Strategic Marketing 30:8, pages 746-763.
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Hasan Köşker, Kamil Unur & Dogan Gursoy. (2019) The effect of basic personality traits on service orientation and tendency to work in the hospitality and tourism industry. Journal of Teaching in Travel & Tourism 19:2, pages 140-162.
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Vincent P. Magnini & Ioana Dallinger. (2018) Consumer Information Overload and the Need to Prompt Script Deviations. Journal of Quality Assurance in Hospitality & Tourism 19:3, pages 285-297.
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Yangyang Jiang, Haywantee Ramkissoon & Felix Mavondo. (2016) Destination Marketing and Visitor Experiences: The Development of a Conceptual Framework. Journal of Hospitality Marketing & Management 25:6, pages 653-675.
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Insin Kim, Sang Mi Jeon & Sunghyup Sean Hyun. (2011) The Role of Effective Service Provider Communication Style in the Formation of Restaurant Patrons' Perceived Relational Benefits and Loyalty. Journal of Travel & Tourism Marketing 28:7, pages 765-786.
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Articles from other publishers (16)

Chang-Ju Lee, Sae-Mi Lee, Rajesh Iyer & Yong-Ki Lee. (2022) Do relational benefits influence commitments and loyalty in a non-contract mechanism?. Asia Pacific Journal of Marketing and Logistics 35:8, pages 2012-2028.
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Hechmi Najjar & Chaker Najar. (2022) From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling. Journal of Marketing Analytics 11:3, pages 470-489.
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Xiuli Ma, Xiaowei Xu & Jiajing Hu. (2023) Does pro-customer behavior always do the trick? An investigation of pro-customer deviance. International Journal of Hospitality Management 114, pages 103552.
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Mustafa ŞEHİRLİ. (2022) An Empirical Study on the Effects of Mindfulness, Embodied Cognition, Behavioral Intention and Altruism on Job Satisfaction of Employees, Customer Satisfaction and Their Repurchase IntentionsÇalışanların İş Tatmini, Müşterilerin Memnuniyeti ve Tekrar Satın Alma Niyetleri Üzerinde Farkındalık, Bedensel Biliş, Davranışsal Niyet ve Özgeciliğin Etkileri Üzerine Ampirik Bir Çalışma. Current Research in Social Sciences 8:2, pages 73-101.
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Yiyu Ji, Xiaoyan Xu & Jingshu Ji. (2022) Feeling good and doing more: How does the customer respond to pro-customer deviance in the context of hospitality. Frontiers in Psychology 13.
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Jiajing HU, Meng ZHANG, Xiuli MA & Yan LIU. (2022) Customer response to pro-customer deviance behavior: A theoretical model based on moral emotion. Advances in Psychological Science 29:12, pages 2119-2130.
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Amanda H. Sibonde & Maurice O. Dassah. (2021) The relationship between employee motivation and service quality: Case study of a selected municipality in the Western Cape province, South Africa. Africa’s Public Service Delivery and Performance Review 9:1.
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Javier Morales Mediano & José L. Ruiz-Alba. (2019) Customer orientation in highly relational services. Marketing Intelligence & Planning 38:2, pages 209-223.
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Asad Mohsin, Helena Rodrigues & Ana Brochado. (2019) Shine bright like a star: Hotel performance and guests’ expectations based on star ratings. International Journal of Hospitality Management 83, pages 103-114.
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Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim & Jaratin Lily. (2018) Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia. Telematics and Informatics 35:7, pages 1980-1993.
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Rocío Rodríguez, Göran Svensson, Sergio Román & Greg Wood. (2018) Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase. Journal of Business & Industrial Marketing 33:4, pages 523-538.
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Song Yang, Siu Lung Kevin Yu & Johan Bruwer. (2018) The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs. Journal of Consumer Behaviour 17:2, pages 211-220.
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Kimberly Mathe, Sheila Scott-Halsell & Mary Roseman. (2013) The Role of Customer Orientation in the Relationship Between Manager Communications and Customer Satisfaction. Journal of Hospitality & Tourism Research 40:2, pages 198-209.
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Jinsoo Hwang, Samuel Seongseop Kim & Sunghyup Sean Hyun. (2013) The role of server–patron mutual disclosure in the formation of rapport with and revisit intentions of patrons at full-service restaurants: The moderating roles of marital status and educational level. International Journal of Hospitality Management 33, pages 64-75.
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Juhee Kang & Sunghyup Sean Hyun. (2012) Effective communication styles for the customer-oriented service employee: Inducing dedicational behaviors in luxury restaurant patrons. International Journal of Hospitality Management 31:3, pages 772-785.
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Shuai Yang, Yiping Song, Sixing Chen & Xin Xia. (2016) Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective. SSRN Electronic Journal.
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