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Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour. (2022) Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt. Journal of Marketing Communications 28:1, pages 38-72.
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Bo Youn Lee & So Young Park. (2021) Shifts of Guests’ Perception on Drivers of Customer Equity for Loyalty over Time: A Multiple Mediation Analysis. Journal of Quality Assurance in Hospitality & Tourism 22:1, pages 30-54.
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Wan Yu Chang & I-Ying Chang. (2017) The effect of failures of tourism services on perceived justice and repurchase intention. Journal of Interdisciplinary Mathematics 20:3, pages 921-935.
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Articles from other publishers (11)
Nagihan Cakmakoglu Arici & Dilara Eylul Koc. (2023) Research hotspots, emerging patterns, and intellectual structure of homestay tourism: a bibliometric analysis. Quality & Quantity.
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Jiseon Ahn. (2022) Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context. Asia Pacific Journal of Marketing and Logistics 35:4, pages 997-1010.
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Lydia Hidayu Lily Suhairi & Noor Hasmini Abdul Ghani. 2023. Industry Forward and Technology Transformation in Business and Entrepreneurship. Industry Forward and Technology Transformation in Business and Entrepreneurship
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Nurina Putri Handayani & Aldrin Herwany. (2020) Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry. Revista CEA 6:11, pages 13-23.
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Homa Javid, Fatemeh Soleimani Amoli Monfared & Reza Aghamoosa. (2016) Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company. Procedia Economics and Finance 36, pages 408-413.
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Allan Cheng Chieh Lu, Dogan Gursoy & Carol Yirong Lu. (2015) Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. International Journal of Hospitality Management 50, pages 36-45.
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Ching-Cheng Shen & Der-Jen Liu. (2015) Correlation between the homestay experience and brand equity. Journal of Hospitality and Tourism Technology 6:1, pages 59-72.
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Maja Šerić, Irene Gil-Saura & María Eugenia Ruiz-Molina. (2014) How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management 39, pages 144-156.
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