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Journal of Quality Assurance in Hospitality & Tourism Volume 16, 2015 - Issue 4
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Articles

The Roles of a Spokesperson and Brand-Message Congruity in Advertising Effectiveness of Coffeehouse Brands

Donghwan YoonDepartment of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA
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Youn-Kyung KimDepartment of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, Tennessee, USACorrespondence[email protected]
Pages 347-368 | Published online: 09 Jun 2015

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Briana Cifelli, Jill Kurp (Maher)Theresa B. Clarke & Irvine Clarke$suffix/text()$suffix/text(). (2020) A comparative exploration of celebrity chef influence on millennials. Journal of Foodservice Business Research 23:5, pages 442-470.
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Articles from other publishers (1)

Safak Sahin, Seyhmus Baloglu & Esra Topcuoglu. (2019) The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments. Cornell Hospitality Quarterly 61:4, pages 443-460.
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