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Journal of Quality Assurance in Hospitality & Tourism Volume 20, 2019 - Issue 5
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Articles

Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses

Heesup HanCollege of Hospitality and Tourism Management, Sejong University, Seoul, South KoreaView further author information
,
Hong Ngoc NguyenSchool of Hotel and Restaurant Administration, College of Human Sciences, Oklahoma State University, Stillwater, OK, USAView further author information
,
Hak-Jun SongCollege of Tourism and Fashion, Pai Chai University, Daejeon, KoreaView further author information
,
Bee-Lia ChuaDepartment of Food Service and Management, Faculty of Food Science and Technology, Universiti Putra Malaysia, Selangor, MalaysiaView further author information
,
Sanghyeop LeeMajor in Tourism Management, College of Business Administration, Keimyung University, Daegu, South KoreaView further author information
&
Wansoo KimDepartment of Tourism Management, Dong-A University, Busan, KoreaCorrespondence[email protected]
View further author information
Pages 617-645 | Published online: 20 Feb 2019

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Read on this site (2)

Ranjit Singh, PS Sibi, Primula Sharma, Manila Tamang & Amit Kumar Singh. (2022) Twenty Years of Journal of Quality Assurance in Hospitality & Tourism: A Bibliometric Assessment. Journal of Quality Assurance in Hospitality & Tourism 23:2, pages 482-507.
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Bee-Lia Chua, Amr Al-Ansi, Myong Jae Lee & Heesup Han. (2021) Tourists’ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention. Journal of Sustainable Tourism 29:6, pages 879-906.
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Articles from other publishers (8)

María Eugenia Rodríguez-López, Juan Miguel Alcántara-Pilar & Salvador Del Barrio-García. (2023) Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types. Journal of Hospitality and Tourism Insights 6:5, pages 2646-2667.
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Huifeng Pan, Zhiqiang Liu & Hong-Youl Ha. (2022) Perceived price and trustworthiness of online reviews: different levels of promotion and customer type. International Journal of Contemporary Hospitality Management 34:10, pages 3834-3854.
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Sadaf Fatima, Hamed Alqahtani, Arshi Naim & Fatma Alma'alwi. 2022. Building a Brand Image Through Electronic Customer Relationship Management. Building a Brand Image Through Electronic Customer Relationship Management 109 138 .
Shuhao Li, Guofu Chen, Min Liu, Jie Xu, Jie Cao & Jie Yang. (2022) How does tour guide humor influence tourist citizenship behavior?. Journal of Hospitality and Tourism Management 50, pages 108-118.
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Heather Markham Kim & Kisang Ryu. (2021) Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops. Sustainability 13:20, pages 11413.
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Eduardo Villena-Alarcón & Lidia Caballero-Galeote. 2021. Tourism Destination Management in a Post-Pandemic Context. Tourism Destination Management in a Post-Pandemic Context 147 160 .
Heesup Han, Linda-Heejung Lho, Heekyoung Jung, Antonio Ariza-Montes & Luis Araya-Castillo. (2021) Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists. Sustainability 13:10, pages 5673.
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Berrin Arzu EREN. (2020) ON-LINE PERAKENDE SEKTÖRÜNDE UYGULANAN PARASAL VE PARASAL OLMAYAN SATIŞ PROMOSYONLARININ MARKA EDERİNE ETKİSİImpact of Monetary and Non-monetary Sales Promotions on Brand Equity in On-line Retail Sector. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23:44, pages 1133-1167.
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