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Critical Studies in Media Communication Volume 35, 2018 - Issue 2
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Articles

An impulse to exploit: the behavioral turn in data-driven marketing

Anthony NadlerMedia and Communication Studies, Ursinus College, Collegeville, PA, USACorrespondence[email protected]
&
Lee McGuiganAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA
Pages 151-165 | Received 23 Mar 2017, Accepted 27 Sep 2017, Published online: 20 Oct 2017

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Mathias Decuypere & Sigrid Hartong. (2023) Edunudge. Learning, Media and Technology 48:1, pages 138-152.
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Jeffery Yen. (2023) The social life of digital methods in psychology: Situating digital methods in the new data politics. Social and Personality Psychology Compass.
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Albérico Travassos Rosário & Joana Carmo Dias. (2023) How has data-driven marketing evolved: Challenges and opportunities with emerging technologies. International Journal of Information Management Data Insights 3:2, pages 100203.
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Mona Jami Pour & Shahnaz Akbari Emami. (2023) Designing an Integrated Methodology for Data- Driven Marketing Strategic Planning. Designing an Integrated Methodology for Data- Driven Marketing Strategic Planning.
Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux & Kevin Mellet. (2023) How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners. New Media & Society, pages 146144482211461.
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Veronika Pavlidou, Jahna Otterbacher & Styliani Kleanthous. 2023. Information Systems. Information Systems 319 338 .
Olivier Alexandre, Jean-Samuel Beuscart & Sébastien Broca. (2022) Une sociohistoire des critiques numériques. Réseaux N° 231:1, pages 9-37.
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Oliver Leistert. 2022. Handbuch Soziale Medien. Handbuch Soziale Medien 295 313 .
Oliver Leistert. 2020. Handbuch Soziale Medien. Handbuch Soziale Medien 1 19 .
Clea BourneClea Bourne. 2022. Public Relations and the Digital. Public Relations and the Digital 51 80 .
Federico GalliFederico Galli. 2022. Algorithmic Marketing and EU Law on Unfair Commercial Practices. Algorithmic Marketing and EU Law on Unfair Commercial Practices 209 259 .
Federico GalliFederico Galli. 2022. Algorithmic Marketing and EU Law on Unfair Commercial Practices. Algorithmic Marketing and EU Law on Unfair Commercial Practices 81 110 .
Nicholas Carah & Sven Brodmerkel. 2022. Digital Platform Regulation. Digital Platform Regulation 111 130 .
Gabriel Nicholas & Aaron Shapiro. (2020) Failed hybrids: The death and life of Bluetooth proximity marketing. Mobile Media & Communication 9:3, pages 465-487.
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Letícia Cesarino. (2021) Antropologia digital não é etnografia. Civitas - Revista de Ciências Sociais 21:2, pages 304-315.
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Emmanuel Mogaji, Taiwo O. Soetan & Tai Anh Kieu. (2020) The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers. Australasian Marketing Journal 29:3, pages 235-242.
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Seunghyun Choi, Changgyun Kim, Yong-Shin Kang & Sekyoung Youm. (2021) Human behavioral pattern analysis-based anomaly detection system in residential space. The Journal of Supercomputing 77:8, pages 9248-9265.
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Brian Creech. (2020) Fake news and the discursive construction of technology companies’ social power. Media, Culture & Society 42:6, pages 952-968.
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Nicholas Carah & Sven Brodmerkel. (2020) Critical perspectives on brand culture in the era of participatory and algorithmic media. Sociology Compass 14:2.
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Tobias Dehling, Yuchen Zhang & Ali Sunyaev. (2019) Consumer Perceptions of Online Behavioral Advertising. Consumer Perceptions of Online Behavioral Advertising.
Cherie Lacey & Catherine Caudwell. (2019) Cuteness as a ‘Dark Pattern’ in Home Robots. Cuteness as a ‘Dark Pattern’ in Home Robots.
Ignas KalpokasIgnas Kalpokas. 2019. Algorithmic Governance. Algorithmic Governance 49 65 .
Luke Stark. (2018) Algorithmic psychometrics and the scalable subject. Social Studies of Science 48:2, pages 204-231.
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