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Journal of Relationship Marketing Volume 16, 2017 - Issue 4
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What are the Building Blocks of Customer Brand Loyalty in Department Stores? A Multi-Level Mediation Analysis

S. R. NikhashemiDepartment of Marketing, Sunway University, Subang Jaya, MalaysiaCorrespondence[email protected]
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Naser ValaeiDepartment of Marketing, Sunway University, Subang Jaya, Malaysia;Department of Marketing, KEDGE Business School, Talence, France
Pages 302-327 | Published online: 02 Nov 2017

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S. R. Nikhashemi, Naser Valaei, Sajad Rezaei & Grégory Bressolles. (2021) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing 20:3, pages 204-240.
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J. Ricky Fergurson. (2020) The paradox of diminishing returns: Measurement and metrics for valuation of B2C sales professionals. Journal of Marketing Channels 26:2, pages 141-146.
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