http://orcid.org/0000-0002-8244-5841
Citations (20)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Doyeon Won, Weisheng Chiu, Cindy Lee & Hyejin Bang. (2023) The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China. Journal of Global Sport Management 0:0, pages 1-21.
Read now
Read now
Khatereh Zandiyeh, Heli Tooman & Melanie Kay Smith. (2022) The importance of strengthening internal marketing: case study of a day spa. International Journal of Spa and Wellness 5:2, pages 113-128.
Read now
Read now
María Eugenia Martínez Sánchez & Jordi Villoro Armengol. (2021) The Implementation of New Technologies in Internal Communication: A Study of the Main Platforms and Applications. Journal of Promotion Management 27:6, pages 788-811.
Read now
Read now
Fatima Saman Qaisar & Nazlida Muhamad. (2021) Internal marketing: a review and future research agenda. Asia Pacific Business Review 27:2, pages 267-300.
Read now
Read now
Articles from other publishers (16)
Swapan Deep Arora. (2023) Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective. International Journal of Contemporary Management 0:0.
Crossref
Crossref
Neil Richardson & Ruth M. Gosnay. (2023) Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective. Corporate Communications: An International Journal.
Crossref
Crossref
Weng Marc Lim. (2023) Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions. Journal of Business Research 160, pages 113638.
Crossref
Crossref
Trung Dam-Huy Thai, Tin Trung Nguyen, Wen-Kuo Chen & Au Due Tang. (2023) The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains. Baltic Journal of Management 18:2, pages 173-189.
Crossref
Crossref
Jie Zhang & Zhisheng Chen. (2023) Exploring Human Resource Management Digital Transformation in the Digital Age. Journal of the Knowledge Economy.
Crossref
Crossref
Mohammadjavad Shabankareh & Ali Sarhadi. (2023) The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach. SN Business & Economics 3:2.
Crossref
Crossref
Mauro Cavallone & Rocco Palumbo. (2021) Delving into the soft side of TQM: an analysis of the implications of employee involvement on management practices. The TQM Journal 34:5, pages 1096-1115.
Crossref
Crossref
Hossein Mansouri, Saeed Sadeghi Boroujerdi, Michael Polonsky, Maizaitulaidawati Md Husin & Mehdi Seydi. (2021) Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs. New England Journal of Entrepreneurship 25:2, pages 103-120.
Crossref
Crossref
Vimal Kumar, Ankesh Mittal, Alok Kumar Sharma & Ramli Ahmad. (2022) The role of stress personalities: a comparative study between Indian Academia and industry. The Journal of Mental Health Training, Education and Practice 17:6, pages 506-525.
Crossref
Crossref
Ya Zhang, Jing Zhang & Chengchen Liu. (2021) Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms. Australasian Marketing Journal 30:1, pages 60-73.
Crossref
Crossref
Gloria Kakrabah-Quarshie Agyapong, Daniel Ofori & Christina Appiah-Nimo. 2022. Public Sector Marketing Communications Volume I. Public Sector Marketing Communications Volume I
99
122
.
Yunhe Li, Minghua Xiong, Wei-Hsuan Chang & Ling Li. (2021) How Internal Marketing Drives Employees’ Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange. Frontiers in Psychology 12.
Crossref
Crossref
Swapan Deep Arora & Anirban Chakraborty. (2021) The Role of For-Profit Firms in Disaster Management: A Typology. Journal of Macromarketing 41:4, pages 675-698.
Crossref
Crossref
Zia Khalid & Noor Ul Hadi. (2021) Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing. Management & Marketing. Challenges for the Knowledge Society 16:3, pages 228-245.
Crossref
Crossref
Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst, German Molina & Monica Villamil. (2021) The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:2, pages 154.
Crossref
Crossref
Katarzyna Zadros. (2021) Employee Satisfaction with the Employer’s Health Safety Activities During the SARS-CoV-2 Pandemic. System Safety: Human - Technical Facility - Environment 3:1, pages 228-238.
Crossref
Crossref