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Journal of Internet Commerce Volume 9, 2010 - Issue 3-4
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Original Articles

Web Site References in Print Advertising: An Analysis of Calls to Action

Amy L. Parsons Department of Business and Management, McGowan School of Business, King's College, Wilkes-Barre, Pennsylvania, USACorrespondence[email protected]
&
Elzbieta Lepkowska-White Department of Management and Business, Skidmore College, Saratoga Springs, New York, USA
Pages 151-163 | Published online: 20 Nov 2010

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Read on this site (2)

Alhassan G. Mumuni, Kelley O’Reilly, Amy MacMillan, Scott Cowley & Brett Kelley. (2020) Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance. Journal of Internet Commerce 19:2, pages 153-191.
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Mariko Morimoto. (2017) Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites. Journal of Promotion Management 23:4, pages 575-591.
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Articles from other publishers (3)

Hamideh Iraj, Anthea Fudge, Margaret Faulkner, Abelardo Pardo & Vitomir Kovanović. (2020) Understanding students' engagement with personalised feedback messages. Understanding students' engagement with personalised feedback messages.
Kim Sydow Campbell, Jefrey S. Naidoo & Sean M. Campbell. (2020) Hard or Soft Sell? Understanding White Papers as Content Marketing. IEEE Transactions on Professional Communication 63:1, pages 21-38.
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Elzbieta Lepkowska-White, Amy Parsons & Aylin Ceylan. (2014) Cross promotion of web references in print ads. Journal of Research in Interactive Marketing 8:4, pages 309-326.
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