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Original Articles

Conceptualizing Persuasive Messages Using ELM in Social Media

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Linde Wang & Burçin Güçlü. (2023) The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM). Journal of Marketing Communications 0:0, pages 1-18.
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Marta Magadán-Díaz & Jesús I. Rivas-García. (2023) Persuasion and Engagement in the Spanish Bookfluencers' Content. Publishing Research Quarterly.
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Han Luo, Xiao Meng, Yifei Zhao & Meng Cai. (2023) Exploring the impact of sentiment on multi-dimensional information dissemination using COVID-19 data in China. Computers in Human Behavior 144, pages 107733.
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Marta Magadán-Díaz & Jesús I. Rivas-García. (2023) Persuasion and Engagement in the Spanish Bookfluencers. Publishing Research Quarterly 39:2, pages 147-161.
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Shiu-Wan Hung, Che-Wei Chang & Ssu-Yu Chen. (2023) Beyond a bunch of reviews: The quality and quantity of electronic word-of-mouth. Information & Management 60:3, pages 103777.
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Piao Pan & Hao Zhang. (2023) Research on Social Media Advertising Persuasion Based on the Elaboration Likelihood Model. SHS Web of Conferences 154, pages 03024.
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Supratim Kundu & Swapnajit Chakraborti. (2020) A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms. Electronic Commerce Research 22:3, pages 925-950.
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Shiromani Gupta, Satya Bhusan Dash & Rachna Mahajan. (2021) The role of social influencers for effective public health communication. Online Information Review 46:5, pages 974-992.
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G. Rejikumar, Aswathy Asokan-Ajitha, Sofi Dinesh & Ajay Jose. (2021) The role of cognitive complexity and risk aversion in online herd behavior. Electronic Commerce Research 22:2, pages 585-621.
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Thi Huong Giang Vo & Kuang-Wen Wu. (2022) Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model. International Journal of E-Services and Mobile Applications 14:1, pages 1-18.
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Elvira Ismagilova, Yogesh K. Dwivedi, Nripendra Rana & Ramakrishnan Raman. 2022. The Role of Digital Technologies in Shaping the Post-Pandemic World. The Role of Digital Technologies in Shaping the Post-Pandemic World 315 326 .
Muhammad Hamza Shahab, Ezlika Ghazali & Mozard Mohtar. (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies 45:4, pages 664-689.
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Elvira Ismagilova, Yogesh K. Dwivedi & Nripendra Rana. 2021. Responsible AI and Analytics for an Ethical and Inclusive Digitized Society. Responsible AI and Analytics for an Ethical and Inclusive Digitized Society 495 505 .
Jennifer B. Barhorst, Alan Wilson & Joshua Brooks. (2020) Negative tweets and their impact on likelihood to recommend. Journal of Business Research 117, pages 727-739.
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Raeda AlQutob, Immanuel Azaad Moonesar, Mohammad Rasoul Tarawneh, Mohannad Al Nsour & Yousef Khader. (2020) Public Health Strategies for the Gradual Lifting of the Public Sector Lockdown in Jordan and the United Arab Emirates During the COVID-19 Crisis. JMIR Public Health and Surveillance 6:3, pages e20478.
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Jennifer Brannon Barhorst, Alan Wilson, Graeme James McLean & Joshua Brooks. (2020) Service encounter microblog word of mouth and its impact on firm reputation. Journal of Services Marketing 34:5, pages 717-733.
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Charity Hove & Oluyinka O Osunkunle. (2019) Social Media Use for Water Conservation Education in South Africa: Perceptions of Raymond Mhlaba Local Municipality’s Residents. Journal of Asian and African Studies 55:3, pages 351-369.
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Yiben Liu, Shuhua Zhou & Hongzhong Zhang. (2020) Second screening use and its effect on political involvement in China: An integrated Communication Mediation Model. Computers in Human Behavior 105, pages 106201.
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Zachary D. Miller, Wayne Freimund, Elizabeth Covelli Metcalf, Norma Nickerson & Robert B. Powell. (2019) Merging elaboration and the theory of planned behavior to understand bear spray behavior of day hikers in Yellowstone National Park. Environmental Management 63:3, pages 366-378.
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Haichao Zheng, Jui-Long Hung, Zihao Qi & Bo Xu. (2016) The role of trust management in reward-based crowdfunding. Online Information Review 40:1, pages 97-118.
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