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Journal of Internet Commerce Volume 14, 2015 - Issue 3
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Original Articles

The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features

Karen M. HoodManagement, Marketing and International Business, Eastern Kentucky University, Richmond, Kentucky, USA
,
Kevin J. ShanahanCollege of Business, Mississippi State University, Mississippi State, Mississippi, USA
,
Christopher D. HopkinsCollege of Business and Behavioral Science, Clemson University, Clemson, South Carolina, USACorrespondence[email protected]
&
Kristina K. LindseyCulverhouse College of Commerce, The University of Alabama, Tuscaloosa, Alabama, USA
Pages 294-315 | Published online: 27 Oct 2015

Citations (16)

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Read on this site (4)

Hafizul Islam, Charles Jebarajakirthy & Amit Shankar. (2021) An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context. Journal of Strategic Marketing 29:2, pages 117-140.
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Tsan-Ching Kang, Shin-Yuan Hung & Albert H. Huang. (2020) The Adoption of Online Product Information: Cognitive and Affective Evaluations. Journal of Internet Commerce 19:4, pages 373-403.
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Jay Trivedi & Ramzan Sama. (2020) The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce 19:1, pages 103-124.
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Tathagata Ghosh. (2017) Managing Negative Reviews: The Persuasive Role of Webcare Characteristics. Journal of Internet Commerce 16:2, pages 148-173.
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Articles from other publishers (12)

Anushree Karani Mehta, Divyang Purohit, Payal Trivedi & Rasananda Panda. (2023) Outcomes of psychological contract breach for banking employees during COVID-19 pandemic: moderating role of learned helplessness. International Journal of Sociology and Social Policy 43:11/12, pages 1008-1028.
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Doyeon Kong, Yoo-Kyoung Seock, Steve Marschner & Heeju Terry Park. (2023) Leveraging 4D Golf Apparel Wear Simulation in Online Shopping: A Promising Approach to Minimizing the Carbon Footprint. Sustainability 15:14, pages 11444.
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Andrea Appolloni, Vincenzo Basile, Federica Caboni & Lucia Pizzichini. (2023) An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario. European Journal of Innovation Management 26:7, pages 308-327.
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Yosra Akrimi & Romdhane Khemakhem. 2022. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 26 47 .
Pooja Kumari. (2022) How Does Interactivity Impact User Engagement Over Mobile Bookkeeping Applications?. Journal of Global Information Management 30:5, pages 1-16.
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Rowena Summerlin & Wendy Powell. (2022) Effect of Interactivity Level and Price on Online Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research 17:2, pages 652-668.
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Rongbin Yang, Roshnee Ramsaran & Santoso Wibowo. (2021) Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency. British Food Journal 124:1, pages 159-178.
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Amit Shankar. (2021) Impact of Mobile Banking Application Interactivity on Consumer Engagement. Journal of Global Information Management 30:5, pages 1-18.
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Laura Lucia-Palacios & Raúl Pérez-López. (2021) Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity. Journal of Interactive Marketing 56, pages 41-54.
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Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg & Mujahid Mohiuddin Babu. (2019) Do online reviews still matter post-purchase?. Internet Research 30:1, pages 109-139.
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Emine Sendurur. (2018) Students as information consumers: A focus on online decision making process. Education and Information Technologies 23:6, pages 3007-3027.
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Rod D. Roscoe, Carola Grebitus, Joseph O'Brian, Adam C. Johnson & Irfan Kula. (2016) Online information search and decision making: Effects of web search stance. Computers in Human Behavior 56, pages 103-118.
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