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Journal of Internet Commerce Volume 16, 2017 - Issue 1
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Original Articles

Trends and Future Directions in Online Marketing Research

Gobinda RoyMarketing Department, Vinod Gupta School of Management, IIT Kharagpur, West Bengal, India
,
Biplab DattaVinod Gupta School of Management, IIT Kharagpur, West Bengal, IndiaCorrespondence[email protected]
&
Rituparna BasuMarketing, Retail, and Entrepreneurship, International Management Institute-Kolkata, Kolkata, India
Pages 1-31 | Published online: 23 Dec 2016

Citations (15)

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Read on this site (8)

Morgan M. Bryant & Rituparna Basu. (2023) People, profiles, and purchases: Investigating the impact of environmental cues in social commerce. Cogent Business & Management 10:3.
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Caitlin Ferreira, Jeandri Robertson & Mignon Reyneke. (2022) How Many Likes Are Good Enough? An Evaluation of Social Media Performance. Journal of Internet Commerce 21:3, pages 341-363.
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Vusani Netshirando, Willard Munyoka & Armstrong Kadyamatimba. (2021) Determinants of digital commerce repeat-purchase behaviour in South Africa: A rural citizen perspective. African Journal of Science, Technology, Innovation and Development 13:6, pages 701-712.
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Chun-Der Chen & Edward C. S. Ku. (2021) Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion. Journal of Internet Commerce 20:1, pages 113-135.
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Chuleeporn Changchit & Tim Klaus. (2020) Determinants and Impact of Online Reviews on Product Satisfaction. Journal of Internet Commerce 19:1, pages 82-102.
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Gökhan Aydın. (2019) Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market. Journal of Internet Commerce 18:4, pages 428-467.
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Quyen Phu Thi Phan, Adriana A. Amaya Rivas & Tuya Bat. (2019) Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach. Journal of Internet Commerce 18:2, pages 113-140.
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Ezgi Akar & Tevfik Dalgic. (2018) Understanding online consumers’ purchase intentions: a contribution from social network theory. Behaviour & Information Technology 37:5, pages 473-487.
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Articles from other publishers (7)

Jun-Cheng Chen & Sylvain Sénéchal. (2023) The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs. European Business Review 35:5, pages 860-873.
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Michael Boadi Nyamekye, George Cudjoe Agbemabiese & George Kofi Amoako. 2022. Moving Businesses Online and Embracing E-Commerce. Moving Businesses Online and Embracing E-Commerce 139 159 .
Michal Kudlacek. (2021) Individual vs. Team Sports—What’s the Better Strategy for Meeting PA Guidelines in Children?. International Journal of Environmental Research and Public Health 18:22, pages 12074.
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Syed Sardar Muhammad, Bidit L. Dey, Muhammad M. Kamal & Sharifah F. Syed Alwi. (2021) Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour. Computers in Human Behavior 121, pages 106802.
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Gokhan Aydin. 2021. Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. Research Anthology on Strategies for Using Social Media as a Service and Tool in Business 1203 1232 .
Gokhan Aydin. (2019) Examining Social Commerce Intentions Through the Uses and Gratifications Theory. International Journal of E-Business Research 15:2, pages 44-70.
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Ravneet Singh BhandariAjay Bansal. (2018) Impact of Search Engine Optimization as a Marketing Tool. Jindal Journal of Business Research 7:1, pages 23-36.
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