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Journal of Internet Commerce Volume 18, 2019 - Issue 1
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Original Articles

Social Media Communications and Marketing Strategy: A Taxonomical Review of Potential Explanatory Approaches

Yating PanDepartment of Marketing, College of Business, New Mexico State University, Las Cruces, New Mexico, USA; Correspondence[email protected] [email protected] [email protected]
,
Ivonne M. TorresDepartment of Marketing, College of Business, New Mexico State University, Las Cruces, New Mexico, USA; Correspondence[email protected] [email protected] [email protected]
&
Miguel Angel ZúñigaDepartment of Business Administration, Earl G. Graves School of Business and Management, Morgan State University, Baltimore, Maryland, USACorrespondence[email protected] [email protected] [email protected]
Pages 73-90 | Published online: 08 Feb 2019

Citations (16)

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Sunil Hazari, Salil Talpade & Cheryl O’Meara Brown. (2023) Do brand influencers matter on TikTok? A social influence theory perspective. Journal of Marketing Theory and Practice 0:0, pages 1-19.
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Caitlin Ferreira, Jeandri Robertson & Mignon Reyneke. (2022) How Many Likes Are Good Enough? An Evaluation of Social Media Performance. Journal of Internet Commerce 21:3, pages 341-363.
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Shavneet Sharma, Gurmeet Singh & Asheefa Shaheen Aiyub. (2020) Use of Social Networking Sites by SMEs to Engage With Their Customers: A Developing Country Perspective. Journal of Internet Commerce 19:1, pages 62-81.
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Eiman Al-Khalaf & Pilsung Choe. (2020) Increasing Customer Trust Towards Mobile Commerce in a Multicultural Society: A Case of Qatar. Journal of Internet Commerce 19:1, pages 32-61.
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Articles from other publishers (12)

Mudita Sinha & Mallika Srivastava. (2023) Augmented Reality: New Future of Social Media Influencer Marketing. Vision: The Journal of Business Perspective.
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David Flores, Stefania Pareti, Loreto Rudolph & Vicente Valdebenito. (2022) Fine Dining Restaurants and e-Business Development as a Development Strategy under Covid-19. The Case of Latin America's 50 Best Restaurants 2020–2021. Fine Dining Restaurants and e-Business Development as a Development Strategy under Covid-19. The Case of Latin America's 50 Best Restaurants 2020–2021.
Lakshmi Raj & Mallika Sankar M.. 2022. EdTech Economy and the Transformation of Education. EdTech Economy and the Transformation of Education 227 244 .
Stefania Pareti, Claudia Bustamante, Ignacio Tampe & David Flores. (2022) Digital Marketing & Marketing Decisions after Two Years of Covid-19. The Case of Latin America's 50 Best Restaurants 2020 & 2021. Digital Marketing & Marketing Decisions after Two Years of Covid-19. The Case of Latin America's 50 Best Restaurants 2020 & 2021.
Maria Cristina Bularca, Florin Nechita, Lilia Sargu, Gabriela Motoi, Adrian Otovescu & Claudiu Coman. (2022) Looking for the Sustainability Messages of European Universities’ Social Media Communication during the COVID-19 Pandemic. Sustainability 14:3, pages 1554.
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions 25 113 .
Hui Liu & Han-Teng Liao. (2021) From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing. From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing.
Sandip Rakshit, Sandeep Mondal, Nazrul Islam, Sajjad Jasimuddin & Zuopeng Zhang. (2021) Social media and the new product development during COVID-19: An integrated model for SMEs. Technological Forecasting and Social Change 170, pages 120869.
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Elisa Arrigo, Caterina Liberati & Paolo Mariani. (2021) Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication. Big Data Research 24, pages 100189.
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Muhammad Naeem & Wilson Ozuem. (2020) Developing UGC social brand engagement model: Insights from diverse consumers . Journal of Consumer Behaviour 20:2, pages 426-439.
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Mahdi Mirhoseini, Shirley-Anne Pagé, Pierre-Majorique Léger & Sylvain Sénécal. (2021) What Deters Online Grocery Shopping? Investigating the Effect of Arithmetic Complexity and Product Type on User Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 828-845.
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Yasemin GEDİK. (2020) Pazarlamada Yeni Bir Çerçeve: Sosyal Medya ve Web 2.0A New Framework In Marketing: Social Media And Web 2.0. Uluslararası Yönetim Akademisi Dergisi 3:1, pages 252-269.
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