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Original Articles

Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach

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Dhun & Hamendra Kumar Dangi. (2023) Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce 22:sup1, pages S28-S72.
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Tsan-Ching Kang, Shin-Yuan Hung & Albert H. Huang. (2020) The Adoption of Online Product Information: Cognitive and Affective Evaluations. Journal of Internet Commerce 19:4, pages 373-403.
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Jookyung Kwon & Jiseon Ahn. (2023) Effects of perceived values on affective and conative attitudes in cashierless store services. International Journal of Quality and Service Sciences 15:3/4, pages 259-272.
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Chin‐Feng Lin, Chen‐Su Fu & Chi‐Yun Wu. (2023) Matching audio/video app features with young user preferences: An integrated approach. International Journal of Consumer Studies.
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C. C. Sreelakshmi & Sangeetha K. Prathap. (2023) Effect of COVID-19 health threat on consumer’s perceived value towards mobile payments in India: a means-end model. Journal of Financial Services Marketing.
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Tiantian Yang, Feng Yang & Jinqi Men. (2023) Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective. International Journal of Information Management 68, pages 102589.
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Sulhaini, Rusdan, Sulaimiah & Rahman Dayani. (2022) Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands. Asia Pacific Management Review 27:3, pages 220-228.
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Balpreet Kaur & Rishi Raj Sharma. (2022) Factors Enhancing Efficacy of B2C Sites in Online Virtual Environment: An Application of Conjoint Analysis. Vision: The Journal of Business Perspective, pages 097226292211100.
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