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Journal of Internet Commerce Volume 19, 2020 - Issue 3
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Original Articles

Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk

Tripti Ghosh SharmaInstitute of Management Technology, Ghaziabad, India;
,
Preeti TakIndian Institute of Foreign Trade, New Delhi, IndiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-3953-4443
ORCID Icon &
Ankit KesharwaniIndian Institute of Foreign Trade, New Delhi, India
Pages 346-372 | Published online: 29 Apr 2020

Citations (8)

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Read on this site (4)

Aysun Kahraman & İpek Kazançoğlu. (2023) A Qualitative Research of Young People’s Motivation to Start, Continue, Reduce and Quit Playing Online Multiplayer Games on Computer. International Journal of Human–Computer Interaction 39:17, pages 3289-3311.
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Shaofeng Wang, José Paulo Esperança & Qiao Wu. (2023) Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example. International Journal of Human–Computer Interaction 39:15, pages 3071-3083.
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Yuhan Chen & Chengqi Xue. (2023) Helping and Being Helped: Exploring the Motivations and Barriers to Upstream Reciprocity in Open-World Games. International Journal of Human–Computer Interaction 0:0, pages 1-18.
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Achint Nigam. (2022) Online Gaming and OTT Consumption: An Exploratory Study of Generation Z. Journal of Promotion Management 28:4, pages 420-442.
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Articles from other publishers (4)

Jookyung Kwon & Jiseon Ahn. (2023) Effects of perceived values on affective and conative attitudes in cashierless store services. International Journal of Quality and Service Sciences 15:3/4, pages 259-272.
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Soo-kyoung Ahn. (2022) Buying Virtual Fashion Items in the Metaverse : Focusing on Self-Regulatory Focus. Fashion & Textile Research Journal 24:6, pages 707-718.
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Tze Wei Liew, Chin Lay Gan, Su-Mae Tan, Yoke Pei Koh & Sook Fem Yeo. (2022) How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games. How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games.
Alev Kocak Alan, Ebru Tumer Kabadayi & Nilsah Cavdar Aksoy. (2022) Replaying online games for flow experience and outcome expectations: An exploratory study for the moderating role of external locus of control based on Turkish gamers’ evaluations. Entertainment Computing 40, pages 100460.
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