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Ignatius Enda Panggati, Sasmoko, Boto Simatupang & Sri Bramantoro Abdinagoro. (2023) Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude. Cogent Business & Management 10:2.
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Fang Liu, H. Paul LeBlanc$suffix/text()$suffix/text(), Ali Kanso & Richard Nelson. (2023) Improving the media mix: how promotional products enhance advertising impact. Journal of Marketing Communications 29:6, pages 577-596.
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Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese. (2023) Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions. Journal of Strategic Marketing 0:0, pages 1-21.
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Ava Hajian, Victor R. Prybutok & Hsia-Ching Chang. (2023) How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory. Journal of Marketing Communications 29:5, pages 510-532.
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Samik Shome. (2021) Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis. Journal of Internet Commerce 20:4, pages 409-449.
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Articles from other publishers (9)
Wee-Kheng Tan & Po-Yen Chen. (2023) Flash sales: how consumers’ emotional responses to negative word-of-mouth affect diagnosticity and purchase intentions. Service Business 17:4, pages 1001-1024.
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Ayesha Bevan-Dye & Lebohang G. Motaung. (2023) Ascertaining the antecedents of Generation Y consumers’ perceived utility of celebrity influencers’ fashion content on Instagram and consequent fashion brand predispositions and purchase intentions. Innovative Marketing 19:4, pages 81-94.
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Osasumwen Pamela Oriakhi, Aamir Amin & Sohail Safdar. (2023) Negative Impact of Social Media Advertisements on Branding in Digital Marketing. Negative Impact of Social Media Advertisements on Branding in Digital Marketing.
Augustinus Setijanto, Mohammad Hamsal, Asnan Furinto & Rano Kartono. (2023) Disclosing the Impact of Millennial Attitude Toward Instagram Advertising on Their Attitude Toward Brand and Purchase Intention in Pandemic COVID-19. E3S Web of Conferences 388, pages 03029.
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Henk Lütjens, Maik Eisenbeiss, Maximilian Fiedler & Tammo Bijmolt. (2022) Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. Journal of Business Research 153, pages 445-466.
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Mengyan Sheng & Norazlyn Kamal Basha. (2022) A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention. WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 18, pages 1055-1072.
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Anshuman Sharma, Rohita Dwivedi, Marcello M. Mariani & Tahir Islam. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change 180, pages 121731.
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Tomayess Issa & Pedro IsaiasTomayess Issa & Pedro Isaias. 2022. Sustainable Design. Sustainable Design
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Yusuf Zafer Can UĞURHAN. (2021) Instagram'da Reklam Değeri ve İnanç Açısından Satın Alma Davranışının İncelenmesiExamination of Buying Behavior with regard to Advertising Value and Belief on Instagram. Selçuk İletişim 14:4, pages 1793-1819.
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