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Original Articles

Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review

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Sandip Mukhopadhyay, Sumedha Chauhan & Sita Mishra. (2023) Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review. Journal of Strategic Marketing 0:0, pages 1-17.
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Soma Amol Dhaigude & Bijuna C. Mohan. (2023) Logistics Service Quality in Online Shopping: A Bibliometric Analysis. Journal of Internet Commerce 22:1, pages 157-188.
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Jennifer Huh & Hye-Young Kim. (2022) Showrooming versus webrooming: Examining motivational differences in omnichannel exploratory behaviors. The International Review of Retail, Distribution and Consumer Research 32:5, pages 532-548.
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