Citations: Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy

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Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros. (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle. Journal of Current Issues & Research in Advertising 44:4, pages 429-452.
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Jung-Kuei Hsieh, Sushant Kumar, Yun-Chia Tang & Guan-Zhen Huang. (2023) Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase. Electronic Commerce Research and Applications 58, pages 101252.
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Yulia V. Syaglova, Ekaterina S. Bozhenko, Natalia G. Larkina, Elena Yu. Polyakova & Irina V. Stefanova. 2022. Strategies and Trends in Organizational and Project Management. Strategies and Trends in Organizational and Project Management 417 422 .

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Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy

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Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy

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