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Journal of Internet Commerce Volume 22, 2023 - Issue 1
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Original Articles

The Effects of Brand Community Identification on Consumer Behavior in Online Brand Communities

Changiz Valmohammadia Department of Industrial Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, IranCorrespondence[email protected]
,
Roghayeh Tarazb Black Hills State University (BHSU), Spearfish, South Dakota, USA
&
Rasoul Mehdikhanic Urmia University, Urmia, Iran
Pages 74-96 | Published online: 13 Dec 2021

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Luc Phan Tan. (2023) Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust. Journal of Marketing Communications 0:0, pages 1-18.
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Articles from other publishers (1)

Mojtaba Afshar, Mehrdad Majidi, Oveis Asgari Gashteroodkhani & Mehdi Etezadi Amoli. (2022) High Impedance Fault Detection in a Practical Platform Using a Real-Time-Digital Simulator. High Impedance Fault Detection in a Practical Platform Using a Real-Time-Digital Simulator.

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