Social Media Influencer Marketing: Commentary on the Special Issue

Kian Yeik Koaya Department of Marketing Strategy and Innovation, Sunway University, Subang Jaya, MalaysiaCorrespondence[email protected]

https://orcid.org/0000-0002-6268-161X

Fandy Tjiptonob School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand

Chai Wen Teoha Department of Marketing Strategy and Innovation, Sunway University, Subang Jaya, Malaysia

Mumtaz Ali Memonc NUST Business School, National University of Sciences and Technology Islamabad, Islamabad, Pakistan

https://orcid.org/0000-0003-4623-9693

Regina Connollyd Business School, Dublin City University, Dublin, Ireland

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Kian Yeik Koay, Chee Wei Cheah & Jia Ying Yap. (2023) Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model. Journal of Relationship Marketing 0:0, pages 1-20.
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Articles from other publishers (1)

Hassan Alboqami. (2023) Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. Journal of Retailing and Consumer Services 72, pages 103242.
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Social Media Influencer Marketing: Commentary on the Special Issue

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Social Media Influencer Marketing: Commentary on the Special Issue

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