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Journal of Internet Commerce
Volume 23, 2024 - Issue 3
Research Articles
Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach
Rıfgı Buğra Bağcıa Department of Business Administration, Istanbul Sabahattin Zaim University, Istanbul, Turkey;b Department of Operations Management, Copenhagen Business School, Copenhagen, DenmarkCorrespondence[email protected]
https://orcid.org/0000-0001-7273-1046
https://orcid.org/0000-0001-7273-1046 & Mertcan Taşçıoğluc Department of Management, Istanbul Medeniyet University, Istanbul, Turkeyhttps://orcid.org/0000-0003-4024-2453
https://orcid.org/0000-0003-4024-2453