Citations (20)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Ginger Killian, Todd McClure & Scott Smith. (2023) COURSE PROJECTS AS VALUE CO-CREATION TOOLS: DEVELOPING UNIVERSITY COLLABORATION OPPORTUNITIES. Marketing Education Review 0:0, pages 1-16.
Read now
Read now
Dongjun Rew, Wonsuk Cha, Jin-Woo Kim & Joo Y. Jung. (2023) The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis. Journal of Marketing for Higher Education 0:0, pages 1-22.
Read now
Read now
Shamima Raihan Manzoor, Jessica Sze Yin Ho & Abdullah Al Mahmud. (2021) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education 31:2, pages 220-239.
Read now
Read now
Ingrid Snijders, Remy M. J. P. Rikers, Lisette Wijnia & Sofie M. M. Loyens. (2018) Relationship quality time: the validation of a relationship quality scale in higher education. Higher Education Research & Development 37:2, pages 404-417.
Read now
Read now
Ana M. Arboleda & Julio C. Alonso. (2017) Students' Emotional Experience at the University: An Alternative Approach to Understanding Students as Consumers. Services Marketing Quarterly 38:3, pages 129-141.
Read now
Read now
Tamer H. Elsharnouby. (2015) Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education 25:2, pages 238-262.
Read now
Read now
Articles from other publishers (14)
Ardvin Kester S. Ong, Yogi Tri Prasetyo, Venice Cristine C. Dangaran, Mark Anthony D. Gudez, Julius Ivan M. Juanier, Gabriel Andrey D. Paulite, Rohn Xavier R. Yambot, Satria Fadil Persada, Reny Nadlifatin & Irene Dyah Ayuwati. (2023) Determination of loyalty among high school students to retain in the same university for higher education: An integration of Self-Determination Theory and Extended Theory of Planned Behavior. PLOS ONE 18:11, pages e0286185.
Crossref
Crossref
Xiao Yaping, Nguyen Thi Thu Huong, Nguyen Hoang Nam, Phan Dinh Quyet, Cao Tuan Khanh & Dao Thi Ha Anh. (2023) University brand: A systematic literature review. Heliyon 9:6, pages e16825.
Crossref
Crossref
Lan Wu & Jung S. You. (2022) Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning. Journal of Marketing Education 44:2, pages 265-284.
Crossref
Crossref
Tulay Girard & Musa Pinar. (2020) An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education. Journal of Applied Research in Higher Education 13:3, pages 710-740.
Crossref
Crossref
Tatiana Baranova, Aleksandra Kobicheva & Elena Tokareva. (2020) THE FORMATION OF STUDENTS’ PERSONALITY AT PETER THE GREAT ST. PETERSBURG POLYTECHNIC UNIVERSITY: ATTITUDE TO UNIVERSITY AND ATTITUDE TO FUTURE PROFESSION. Humanities & Social Sciences Reviews 8:4, pages 1039-1049.
Crossref
Crossref
Aftab Dean, Moade Shubita & Julia Claxton. (2020) What type of learning journey do students value most? Understanding enduring factors from the NSS leading to responsible decision-making. Journal of Global Responsibility 11:4, pages 347-362.
Crossref
Crossref
Musa Pinar, Tulay Girard & Cigdem Basfirinci. (2020) Examining the relationship between brand equity dimensions and university brand equity. International Journal of Educational Management 34:7, pages 1119-1141.
Crossref
Crossref
Edilene EICH & Eduardo C. SCHWENGBER. (2018) Branding: a percepção da marca no relacionamento entre uma Instituição de Ensino Superior e seus acadêmicos. Branding: a percepção da marca no relacionamento entre uma Instituição de Ensino Superior e seus acadêmicos.
Ahmed Eldegwy, Tamer H. Elsharnouby & Wael Kortam. (2018) How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity. International Journal of Educational Management 32:5, pages 912-930.
Crossref
Crossref
İrem Erdoğmuş & Sinem Ergun. (2016) Understanding University Brand Loyalty: The Mediating Role of Attitudes towards the Department and University. Procedia - Social and Behavioral Sciences 229, pages 141-150.
Crossref
Crossref
Tim Pitman. (2016) The evolution of the student as a customer in Australian higher education: a policy perspective. The Australian Educational Researcher 43:3, pages 345-359.
Crossref
Crossref
Riza Casidy & Walter Wymer. (2016) Linking prestige perception with consumption experience, loyalty, and WOM. Marketing Intelligence & Planning 34:4, pages 540-558.
Crossref
Crossref
Matt Elbeck & Brian A. Vander Schee. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions
194
204
.
Matt Elbeck & Brian A. Vander Schee. (2012) E-Service Delivery in Higher Education. International Journal of Technology and Educational Marketing 2:2, pages 70-80.
Crossref
Crossref