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Original Articles

Application of the Cognitive Dissonance Theory to the Service Industry

Pages 96-112 | Published online: 31 Mar 2011

Keep up to date with the latest research on this topic with citation updates for this article.

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Mohit Jamwal & Sita Mishra. (2021) Exploration of dissonance segments among fashion apparel consumers: Evidence from a developing nation. International Journal of Emerging Markets 18:9, pages 3138-3157.
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Razan Ibrahim Awwad, Blend Ibrahim, Cinoj George, Sameer Hamdan & Kiran Nair. (2023) Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level. Global Knowledge, Memory and Communication.
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Ahmet Yavuz Çamlı, Türker B. Palamutçuoğlu, Nicoleta Bărbuță-Mișu, Selin Çavuşoğlu, Florina Oana Virlanuta, Yaşar Alkan, Sofia David & Ludmila Daniela Manea. (2022) The Moderator Effect of Communicative Rational Action in the Relationship between Emotional Labor and Job Satisfaction. Sustainability 14:13, pages 7625.
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Hüseyin Erbil Özyörük. (2021) What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness. International Journal of Consumer Studies 46:3, pages 889-906.
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Mingfang Li & Askar H. Choudhury. (2020) Using website information to reduce postpurchase dissonance: A mediated moderating role of perceived risk. Psychology & Marketing 38:1, pages 56-69.
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Muhammad Tamar, Hillman Wirawan, Triani Arfah & Retno Pratiwi Sutopo Putri. (2020) Predicting pro-environmental behaviours: the role of environmental values, attitudes and knowledge. Management of Environmental Quality: An International Journal 32:2, pages 328-343.
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Sara Lombardi, Sara Sassetti & Vincenzo Cavaliere. (2019) Linking employees’ affective commitment and knowledge sharing for an increased customer orientation. International Journal of Contemporary Hospitality Management 31:11, pages 4293-4312.
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Bahar TAŞAR & Ayla ÖZHAN DEDEOĞLU. (2019) TÜKETİMDE BİLİŞSEL UYUMSUZLUK VE ÖNCÜLLERİ ÜZERİNE PİLOT ARAŞTIRMA. Ege Stratejik Araştırmalar Dergisi, pages 119-128.
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Sebastian Martin, Dorothea Greiling & Nina Leibetseder. (2019) Effects of word-of-mouth on the behavior of Austrian blood donors: a case study of the Red Cross Blood Donation Service. Health Promotion International 34:3, pages 429-439.
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Juan Pedro Mellinas, Juan L. Nicolau & Sangwon Park. (2019) Inconsistent behavior in online consumer reviews: The effects of hotel attribute ratings on location. Tourism Management 71, pages 421-427.
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Hatice AYDIN & Özer YILMAZ. (2018) Online Alışverişte Bilişsel Çelişki Davranışlarının İncelenmesiThe Evaluation of Cognitive Dissonance in Online Shopping Behaviour. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 6:ICEESS’ 18, pages 333-339.
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Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Ming-Lang Tseng & T. Ramayah. (2018) Reducing temptation to switch mobile data service providers over time. Industrial Management & Data Systems 118:8, pages 1597-1628.
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Ching-Torng Lin, Chien-Wen Chen, Shu-Jin Wang & Chiu-Ching Lin. (2018) The influence of impulse buying toward consumer loyalty in online shopping: a regulatory focus theory perspective. Journal of Ambient Intelligence and Humanized Computing.
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Esin Yücel & Beykan Çizel. (2018) Bilişsel Uyumsuzluk Teorisi Üzerine Kavramsal Bir İnceleme: Satın Alma Perspektifi. Journal of Yaşar University 13:50, pages 150-163.
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Laura A. Book, Sarah Tanford, Rhonda Montgomery & Curtis Love. (2015) Online Traveler Reviews as Social Influence: Price Is No Longer King. Journal of Hospitality & Tourism Research 42:3, pages 445-475.
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Hyewon Youn & Jong-Hyeong Kim. (2018) Is unfamiliarity a double-edged sword for ethnic restaurants?. International Journal of Hospitality Management 68, pages 23-31.
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Helena Lipková, Hana Landová & Adéla Jarolímková. 2018. Information Literacy in the Workplace. Information Literacy in the Workplace 833 843 .
Yong Liu, Hongxiu Li, Xiaoyu Xu, Vassilis Kostakos & Jukka Heikkilä. (2016) Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Industrial Management & Data Systems 116:4, pages 801-820.
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Stephen Wilkins, Carina Beckenuyte & Muhammad Mohsin Butt. (2016) Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling. European Journal of Marketing 50:1/2, pages 213-235.
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Edward Kasabov. (2015) What we know, don’t know, and should know about confusion marketing. European Journal of Marketing 49:11/12, pages 1777-1808.
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Sarah Tanford & Rhonda Montgomery. (2014) The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions. Journal of Travel Research 54:5, pages 596-610.
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Mark WardSr.Sr.. (2014) Cognition, Culture, and Charity: Sociolinguistics and “Donor Dissonance” in a Baptist Denomination. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 26:2, pages 574-603.
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Donald J. Lund & Detelina Marinova. (2014) Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing. Journal of Marketing 78:5, pages 99-118.
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