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Original Articles

Does Ethnic/Cultural Dissimilarity Affect Perceptions of Service Quality?

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Pages 113-128 | Published online: 31 Mar 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Boyang Zheng & Guiping Sun. (2022) In Buddha, we serve better? The effect of formalization and religious belief on the service quality of tourism practitioners in Laos. Journal of Tourism and Cultural Change 20:4, pages 551-564.
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Villy Abraham, Rinat Mizrahi & Oded Orly. (2021) Exploring the antecedents and consequences of political animosity: the case of millennial female tourists traveling to India. Current Issues in Tourism 24:2, pages 279-296.
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Nuttapol Assarut & Patnaree Srisuphaolarn. (2018) Applying Psychic Distance to Services Internationalization: A Case Study of Thai Caregivers and Japanese Elderly. Journal of Asia-Pacific Business 19:4, pages 228-245.
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Tomáš Kincl & Pavel Štrach. (2018) Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect. Services Marketing Quarterly 39:3, pages 157-174.
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Kenneth Gehrt, Therese A. Louie & Asbjorn Osland. (2015) Student and Professor Similarity: Exploring the Effects of Gender and Relative Age. Journal of Education for Business 90:1, pages 1-9.
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Articles from other publishers (21)

David D. Walker, Su Kyung (Irene) Kim, Danielle D. van Jaarsveld, Simon Lloyd D. Restubog, Mauricio Marrone, Constantin Lagios & Arman Michael Mehdipour. (2023) It takes two to tango: a multidisciplinary bibliometric review across six decades of dyadic service encounter research. Journal of Service Management 34:5, pages 970-994.
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Therese A. Louie & Marissa Y. H. Nishijima. (2022) Examining the Effects of Student–Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations. Journal of Marketing Education 45:2, pages 141-154.
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Ivana Beveridge, Olivier Furrer & Betsy D. Gelb. (2022) A consumer cultural paradox: exploring the tensions between traditional and international education. International Marketing Review 39:4, pages 811-835.
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Sooyun Kim. (2022) Effective and Ineffective Service Recovery Recipes in the Peer-to-Peer (P2P) Sharing-Service Model: Using the Fuzzy-Set Qualitative Comparative Analysis (fsQCA) Approach. Sustainability 14:5, pages 2525.
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Marc Linzmajer, Simon Brach, Gianfranco Walsh & Tillmann Wagner. (2019) Customer Ethnic Bias in Service Encounters. Journal of Service Research 23:2, pages 194-210.
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Piyush SharmaPiyush Sharma. 2019. Intercultural Service Encounters. Intercultural Service Encounters 29 73 .
Piyush SharmaPiyush Sharma. 2019. Intercultural Service Encounters. Intercultural Service Encounters 1 14 .
Maja Šerić. (2018) A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia. Journal of Hospitality and Tourism Insights 1:4, pages 340-366.
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Christina Sichtmann & Milena Micevski. (2018) Attributions of service quality: immigrant customers’ perspective. Journal of Services Marketing 32:5, pages 559-569.
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Tyson Ang, Ru-Shiun Liou & Shuqin Wei. (2018) Perceived cultural distance in intercultural service encounters: does customer participation matter?. Journal of Services Marketing 32:5, pages 547-558.
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Piyush Sharma, Jackie Tam & Zhan Wu. (2018) Challenges and opportunities for services marketers in a culturally diverse global marketplace. Journal of Services Marketing 32:5, pages 521-529.
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Piyush Sharma, Jackie L. M. Tam, Namwoon Kim, Wu Zhan & Yong Su. 2018. Advances in Global Marketing. Advances in Global Marketing 449 469 .
Tripat Gill, Hae Joo Kim & Chatura Ranaweera. (2017) Ethnic stereotyping in service provision. Journal of Service Theory and Practice 27:3, pages 520-546.
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Hamid Rizal, Don Jyh-Fu Jeng & Hsin Hsin Chang. (2015) The role of ethnicity in domestic intercultural service encounters. Service Business 10:2, pages 263-282.
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Piyush Sharma, Zhan Wu & Yong Su. (2016) Role of personal cultural orientations in intercultural service encounters. Journal of Services Marketing 30:2, pages 223-237.
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Marryam Khan, Heejung Ro, Amy M. Gregory & Tadayuki Hara. (2015) Gender Dynamics from an Arab Perspective. Cornell Hospitality Quarterly 57:1, pages 51-65.
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Muhammad Kashif, Zainudin Awang, John Walsh & Umair Altaf. (2015) I’m loving it but hating US. British Food Journal 117:9, pages 2344-2360.
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Piyush Sharma & Zhan Wu. (2015) Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters. Journal of Services Marketing 29:2, pages 93-102.
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Piyush Sharma, Jackie L.M. Tam & Namwoon Kim. (2015) Service role and outcome as moderators in intercultural service encounters. Journal of Service Management 26:1, pages 137-155.
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Jackie Tam, Piyush Sharma & Namwoon Kim. (2014) Examining the role of attribution and intercultural competence in intercultural service encounters. Journal of Services Marketing 28:2, pages 159-170.
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Saisudha Rajagopal, Lei Guo & Bo Edvardsson. (2013) Role of resource integration in adoption of medical tourism service. International Journal of Quality and Service Sciences 5:3, pages 321-336.
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