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Services Marketing Quarterly Volume 32, 2011 - Issue 2
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Original Articles

Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory Study

Mark A. P. Davies School of Management, Heriot-Watt University, Riccarton, Midlothian, Scotland
&
Melvin Prince Department of Marketing, Southern Connecticut State University, New Haven, ConnecticutCorrespondence[email protected]
Pages 146-159 | Published online: 31 Mar 2011

Citations (7)

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Read on this site (2)

Kathleen Mortimer & Sally Laurie. (2019) Partner or supplier: An examination of client/agency relationships in an IMC context. Journal of Marketing Communications 25:1, pages 28-40.
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Khaldoon Nusair, Nan Hua, Ahmet Ozturk & Irfan Butt. (2017) A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites. Journal of Travel & Tourism Marketing 34:5, pages 653-665.
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Articles from other publishers (5)

Gabriel Sperandio Milan, Luiz Antonio Slongo, Luciene Eberle, Deonir De Toni & Suélen Bebber. (2018) Determinants of customer loyalty: a study with customers of a Brazilian bank. Benchmarking: An International Journal 25:9, pages 3935-3950.
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Brendan James Keegan, Jennifer Rowley & Jane Tonge. (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing 51:7/8, pages 1197-1223.
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Brendan James Keegan & Jennifer Rowley. (2017) Evaluation and decision making in social media marketing. Management Decision 55:1, pages 15-31.
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Mario Vafeas. (2015) Account manager turnover and the influence of context: an exploratory study. Journal of Business & Industrial Marketing 30:1, pages 72-82.
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Anja Janoschka, Matthes Fleck & Sandra Schleiss. 2014. Kommunikation in Change und Risk. Kommunikation in Change und Risk 217 234 .

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