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Services Marketing Quarterly Volume 35, 2014 - Issue 3
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Original Articles

The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries

Jinwoo AhnDepartment of Business, Yeungnam University College, Daegu, South Korea
,
Jungwon OckDistribution Management Department, Catholic University of Pusan, Pusan, South Korea
,
Henry GreeneMarketing Department, School of Business, Central Connecticut State University, New Britain, Connecticut
&
Taeseok RhoDepartment of Business Administration, School of Business, Pusan National University, Pusan, South KoreaCorrespondence[email protected]
Pages 206-221 | Published online: 03 Jul 2014

Citations (14)

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Read on this site (6)

Xiaoping Hu & Xi Li. (2022) How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China. Asia Pacific Business Review 28:3, pages 431-459.
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Praneet Randhawa & Hannah S. Lee. (2021) The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship between Workplace Envy and Service Outcomes. Services Marketing Quarterly 42:1-2, pages 20-37.
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Bomin Paek, Alan Morse, Susan Hutchinson & Choong Hoon Lim. (2021) Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review 24:2, pages 322-344.
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Christina Geng-Qing Chi, Biyan Wen & Zhe Ouyang. (2020) Developing relationship quality in economy hotels: the role of perceived justice, service quality, and commercial friendship. Journal of Hospitality Marketing & Management 29:8, pages 1027-1051.
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Apiradee Wongkitrungrueng, Nassim Dehouche & Nuttapol Assarut. (2020) Live streaming commerce from the sellers’ perspective: implications for online relationship marketing. Journal of Marketing Management 36:5-6, pages 488-518.
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Linda Berns Wright, James C. Haug & Allen Huckabee. (2019) Blueprint for Retail Website Design: Attracting and Retaining Millennial Online Shoppers. Journal of Internet Commerce 18:2, pages 170-196.
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Articles from other publishers (8)

Manoj Das & Mahesh Ramalingam. (2022) Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering. International Journal of Bank Marketing 40:7, pages 1654-1679.
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Rukudzo Pamacheche & Helen Inseng Duh. (2021) Personal-loyalty and pricing benefits from hairstylist-client commercial friendship. Journal of Research in Marketing and Entrepreneurship 23:2, pages 235-250.
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Man Zhang, Janet L. Hartley, Faten Baddar AL-Husan & Fawaz Baddar ALHussan. (2021) Informal interorganizational business relationships and customer loyalty: Comparing Guanxi, Yongo, and Wasta. International Business Review 30:3, pages 101805.
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Melanie F. Boninsegni, Olivier Furrer & Anna S. Mattila. (2020) Dimensionality of frontline employee friendliness in service encounters. Journal of Service Management 32:3, pages 346-382.
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Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun & Sara Quach. 2020. Transforming Relationship Marketing. Transforming Relationship Marketing 83 99 .
Jin Ho Jung & Jaewon Yoo. (2019) The effects of deviant customer-oriented behaviors on service friendship: The moderating role of co-production. Journal of Retailing and Consumer Services 48, pages 60-69.
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Christian Nedu Osakwe. (2019) Understanding customer-perceived quality in informal stores. Journal of Services Marketing 33:2, pages 133-147.
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Man Zhang & Janet Hartley. (2018) Does guanxi influence product performance and customer loyalty?. Journal of Asia Business Studies 12:3, pages 233-252.
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